Trade accounts, trade prices, no phone call
Websites and ordering systems for builders merchants, built around account customers who order the same things constantly.
- Sold as
- One contract
- Starts with
- A free review
A merchant sells to two people at once: an account holder who knows exactly what they want and wants it without speaking to anybody, and a self-builder who needs advice. Serving the first badly to help the second is the most common mistake in the trade.
Account customers reorder the same items repeatedly, which makes reorder history the single most valuable feature a merchant site can have, and almost none of them offer it.
The search side is not separate from that. Material and product searches with a region, plus trade account and delivery searches from contractors comparing suppliers. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.
What we build for building merchants & materials
- Trade accounts onlineAccount pricing, credit terms and reorder history, so a regular order takes a minute.
- Stock and delivery that are trueWhat is actually available and when it can be on site, which is the entire decision.
- A site built for the buyerWhat you do, for whom, with proof rather than adjectives.
- Local searchRanking in every place you actually serve, with a verified profile and recent reviews.
How an order moves through a builders merchant
A contractor's order is simple; the delay is in checking stock, credit and delivery by phone.
Order placed
It stalls when the contractor queues at the counter or waits on the phone, and it moves when they reorder from their account history.
Stock and credit checked
It stalls when staff walk the yard and check credit limits by hand, and it moves when the system answers both at once.
Delivery scheduled
It stalls when the delivery slot is promised and then missed, and it moves when the slot shown is one the transport plan can meet.
Delivered and invoiced
It stalls when signed delivery notes come back to the office days later, and it moves when the driver captures the signature on site.
Services that go with it
What usually comes next, once the first piece is running, and why it matters in this trade.
- Online Payments SetupAccount holders buy on credit and self-builders pay by card, and the checkout has to handle both cleanly.
- Software DevelopmentDelivery scheduling around vehicles, cranes and site access is specific to each merchant and rarely fits a standard tool.
- Google Ranking (SEO)Contractors and self-builders search by product and region, and a page per product range is how they find a merchant.
What people in this trade ask us
Will trade customers order online?
Do we need live stock?
Should trade prices be public?
Can contractors order from site on a phone?
Can cash customers buy online too?
The infrastructure under it
Managed by the engineers who build the software, on the same contract and the same bill.
Application Hosting
Contractors order before six in the morning for same-day delivery, so the trade shop must be up before the yard opens.
Backup & Recovery
Account histories, credit terms and signed delivery notes settle disputes and must survive any system failure.
Priced and ready to order
A fixed scope and the price on the card. The line on each one is why it matters in this trade.
One-timeShopping feed setupProducts in shopping and trade feeds, with the specifications complete.from €590one-time
One-timeProduct description writingTechnical descriptions per product, with the details a contractor checks.from €450one-time
ScopedSystem integrationWeb orders, stock and invoicing connected.from €1,800on scope
What one contract covers
- One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
- A named team. The person on the first call stays on the project. No account managers, no handoffs.
- Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
- European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
- Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
- No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.
See what is costing you customers before you spend anything.
A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.
- 01You tell us what is not working
- 02We review the site, the search presence and the enquiry path
- 03You get the three fixes worth doing, and what each is worth