Booked out, or a chair sitting empty
Booking systems and websites for salons and barbershops, built around individual stylists, deposits and the people who do not turn up.
- Sold as
- One contract
- Starts with
- A free review
A salon sells time in fixed blocks, and unsold time is gone. No-shows and late cancellations are the largest controllable cost in the business, and almost every salon absorbs them because collecting a deposit feels awkward on the phone.
The second thing is that clients book a person, not a business. If the site cannot book Ana specifically, at the time Ana is actually free, the booking goes to a marketplace app that charges you a commission for a client you already had.
The search side is not separate from that. "Hairdresser near me", "barber" and treatment-specific searches, overwhelmingly on a phone and usually for the same week. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.
What we build for beauty salons & barbers
- Booking by personClients choose their stylist and see that person's real availability, on your site rather than an app that takes a cut.
- Deposits that stop no-showsA card held at booking, which removes most of the problem without a single awkward conversation.
- A site that looks like the workPhotography that carries the standard, because this is a business bought with the eyes.
- Local searchRanking for your street and your treatments, with reviews that are recent.
How a booking moves through a salon
A chair is sold in slots, and every step below decides whether the slot is paid for.
Client picks a stylist
It stalls when the site cannot book a named person and the client goes to a marketplace app, and it moves when each stylist's diary is bookable directly.
Deposit taken
It stalls when nobody asks for a card and the slot is held on trust, and it moves when the deposit is part of the booking itself.
The appointment
It stalls when colour formulas and notes are in a paper book at one station, and it moves when the client record opens on any screen.
The next visit
It stalls when the client leaves without rebooking and forgets for months, and it moves when a reminder arrives as their colour or cut is due.
Services that go with it
What usually comes next, once the first piece is running, and why it matters in this trade.
- Business Process AutomationA rebooking message at six weeks for a cut, or eight for colour, fills the diary with clients you already have.
- Online Ads (Google & Meta)Clients choose a salon from photographs, and ads showing your own work reach people booking for this week.
- Website MaintenanceNew work goes into the gallery weekly and a stylist leaves now and then; the site has to keep up without the owner.
Software we built for businesses like yours
A product we designed, built and run, shown here as the work we do.
Markline
Markline gives a salon the calendar, client records and invoicing in one app, with only the tools it needs switched on.
What people in this trade ask us
Will taking deposits lose us clients?
Why not just use a booking app?
How important are the photographs?
Can each stylist manage their own diary?
How should we handle late cancellations?
The infrastructure under it
Managed by the engineers who build the software, on the same contract and the same bill.
Web Hosting
A site heavy with portfolio photographs has to load fast on a phone, or the client is back on the marketplace app.
Backup & Recovery
Client histories, colour formulas and patch test records are what make a regular feel known, and losing them is losing the regulars.
Priced and ready to order
A fixed scope and the price on the card. The line on each one is why it matters in this trade.
One-timeSocial ads creativeSeasonal treatments advertised in variations, so the version that books chairs is found quickly.from €690one-time
MonthlyLocal search setupMap listings with real photos, treatment lists and recent reviews, which is where clients compare salons.from €290per month
One-timeSocial template setTemplates so every offer and before-and-after looks like it came from the same salon.from €490one-time
What one contract covers
- One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
- A named team. The person on the first call stays on the project. No account managers, no handoffs.
- Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
- European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
- Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
- No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.
See what is costing you customers before you spend anything.
A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.
- 01You tell us what is not working
- 02We review the site, the search presence and the enquiry path
- 03You get the three fixes worth doing, and what each is worth