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European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
System statusSupportFree assessment
Gradax

Booked by people who will not phone you

Booking and reminder systems for groomers, kennels and pet services, built around recurring appointments and deposits.

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The vendors we build on, operate and resell.

  • Cisco
  • HPE
  • Dell
  • Lenovo
  • Veeam
  • WordPress
  • WooCommerce
  • Google
  • Stripe
  • Zoho
  • Atlassian

Grooming and boarding are recurring by nature. A dog groomed every eight weeks is an appointment you should never have to sell twice, yet most of the trade rebooks by hoping the owner calls, and a large share simply do not.

The other cost is no-shows and last-minute cancellations, which in a business selling fixed time slots are pure loss. Deposits fix this almost entirely and the trade largely does not take them.

The search side is not separate from that. Dog grooming and boarding searches with a town, often on a phone and often for the same week. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.

What we build for pet services & grooming

How a booking moves through a grooming or boarding business

Most appointments in this trade should repeat, and each step decides whether they do.

  1. Owner books a slot

    It stalls when booking means a phone call during a groom with your hands full, and it moves when owners book real slots online.

  2. Deposit and details

    It stalls when temperament, coat and vaccination status are asked at the door, and it moves when they are collected with the booking and deposit.

  3. Groom or stay

    It stalls when notes from last time are on a card nobody can find, and it moves when the dog's record shows cut, behaviour and allergies.

  4. Next appointment

    It stalls when the owner is told to call when they are ready, and it moves when a reminder arrives at the right number of weeks.

Services that go with it

What usually comes next, once the first piece is running, and why it matters in this trade.

Software we built for businesses like yours

A product we designed, built and run, shown here as the work we do.

Markline

Markline gives a small grooming business its calendar, client records and invoicing in one app.

See how it works
A studio owner working on her laptop beside the clothing rails

What people in this trade ask us

Will owners pay a deposit?
The ones who intend to turn up will, without thinking about it. That is precisely the point.
Do reminders actually rebook?
They are the highest-return thing in this trade. The owner intended to come back and simply lost track of the weeks.
Do we need an app?
No. A booking page that works in a phone browser costs far less and gets used immediately.
Can we check vaccination records before a boarding stay?
Owners can upload the certificate when they book, and the booking can wait for it before it is confirmed. It ends the arrival-day scramble for paperwork.
Can owners book a standing appointment?
Yes, a repeat every set number of weeks, with reminders before each one. Regulars on a standing booking are the steadiest income a groomer has.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Web Hosting

A site with photo galleries and a booking page has to stay fast on the phone the owner is booking from.

See how it works
A developer working on a website on a laptop in an office.

Backup & Recovery

Each dog's notes, allergies and vaccination certificates are what keep a regular safe, and they must not vanish with a laptop.

See how it works
A storage unit with a row of drive bays.

Priced and ready to order

A fixed scope and the price on the card. The line on each one is why it matters in this trade.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

What keeps it running

More in health and wellbeing

See what is costing you customers before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

Book the review See what we have built
  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth