The eye test is the appointment. The frames are the business.
Booking, recall and dispensing systems for opticians, built around a two-year cycle almost nobody remembers.
- Sold as
- One contract
- Starts with
- A free review
An optical practice has a recall cycle measured in years, which is long enough that the patient will genuinely forget and short enough that a reminder brings them back. The practices that run recalls properly have a full diary; the ones that do not compete on price with chains.
The commercial weight sits in dispensing rather than testing, so the value of a booked eye test is the frames conversation afterwards. That makes the appointment itself worth chasing far harder than most practices chase it.
The search side is not separate from that. "Opticians near me" and "eye test" plus a town, with brand and lens-type searches from a more committed buyer. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.
What we build for opticians
- Booking onlineReal availability for tests, so the appointment is made at the moment somebody remembers.
- Recalls that go outTwo-year reminders sent automatically, which is the whole of the repeat business.
- A site that shows the rangeFrames and lens options, because the dispensing decision starts before the visit.
- Local searchHours and reviews correct, which is what decides between you and the chain on the same street.
How a patient moves through an optical practice
The eye test is the start; the frames and the next recall are where the practice earns.
Booking the eye test
It stalls when the patient remembers on a Sunday and the phone is off, and it moves when they can book a real slot online.
The examination
It stalls when the patient's history and old prescription are not to hand, and it moves when the record is ready before they sit down.
Choosing frames
It stalls when price worries end the conversation early, and it moves when the patient arrives having already seen the range and the price bands.
Collection and recall
It stalls when glasses sit uncollected and the recall date is forgotten, and it moves when both trigger a message on their own.
Services that go with it
What usually comes next, once the first piece is running, and why it matters in this trade.
- Online Shop (E-commerce)Contact lens wearers reorder every few months, and an online repeat order keeps them coming back for their check-ups.
- System IntegrationRecall dates live in the practice management system, and getting them out is what lets reminders send themselves.
- Google Ranking (SEO)Patients researching varifocals or a frame brand are committed buyers, and a page answering them brings them in.
What people in this trade ask us
Do two-year recalls actually convert?
Should we show frame prices?
Can patients book tests online?
Can contact lens wearers reorder online?
Can patients see their prescription after the test?
The infrastructure under it
Managed by the engineers who build the software, on the same contract and the same bill.
Backup & Recovery
Prescriptions and retinal images form a history that matters at every future test, and must survive a failed practice PC.
Cyber Security
Eye health records are health data, and diagnostic machines on the same network as reception widen the way in.
Priced and ready to order
A fixed scope and the price on the card. The line on each one is why it matters in this trade.
MonthlyLocal search setupEach practice on the map with eye-test booking and the right hours.from €290per month
ScopedWorkflow automationEye-test recalls sent on schedule, without reception chasing them.from €1,200on scope
One-timeShopping feed setupFrames and lenses in shopping results, from a complete and accepted feed.from €590one-time
What one contract covers
- One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
- A named team. The person on the first call stays on the project. No account managers, no handoffs.
- Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
- European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
- Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
- No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.
See what is costing you customers before you spend anything.
A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.
- 01You tell us what is not working
- 02We review the site, the search presence and the enquiry path
- 03You get the three fixes worth doing, and what each is worth