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European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
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Gradax

Preventive care is the practice. Reminders are how it happens.

Websites, booking and reminder systems for veterinary practices, built around vaccinations, plans and out-of-hours calls.

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The vendors we build on, operate and resell.

  • Cisco
  • HPE
  • Dell
  • Lenovo
  • Veeam
  • WordPress
  • WooCommerce
  • Google
  • Stripe
  • Zoho
  • Atlassian

Veterinary revenue divides into emergency work that arrives without warning and preventive care that only happens if somebody remembers it. Vaccinations, boosters, flea and worm treatment and health plans are predictable, profitable and entirely dependent on a reminder going out.

The out-of-hours question is the other half. An owner with a distressed animal at midnight is not comparing practices, they are calling whoever their search returns first with a number that works, and what happens on that call decides whether they register.

The search side is not separate from that. "Vet near me" and "emergency vet" at all hours, plus specific searches for vaccinations, neutering and pet health plans. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.

What we build for veterinary practices

How a visit moves through a veterinary practice

Most of a practice's predictable income depends on what happens after the animal has gone home.

  1. Owner gets in touch

    It stalls when routine bookings tie up the phone a sick animal needs, and it moves when routine visits are booked online and the line stays free.

  2. Consultation and treatment

    It stalls when notes, estimates and the bill are written up after the last appointment, and it moves when they are captured in the room.

  3. Paying and going home

    It stalls at the desk when the invoice is rebuilt by hand from the notes, and it moves when the treatment record already holds every line.

  4. Next vaccination due

    It stalls when the due date sits in a record nobody reads, and it moves when the reminder goes out by itself with a link to book.

Services that go with it

What usually comes next, once the first piece is running, and why it matters in this trade.

Software we built for businesses like yours

A product we are building now, shown here as the work we do.

Vet practice (in development)

Vet practice is software we are building for Romanian veterinary clinics, with appointments, records, invoicing and the legal registers.

See how it works
A veterinarian examining a Pomeranian on the exam table

What people in this trade ask us

Can owners book routine appointments themselves?
Yes, against real availability and only for appointment types you allow. Emergencies stay on the phone, because triage is a conversation and should be.
Will reminders annoy clients?
Not at the frequency preventive care needs, and the data is consistent on this: owners are grateful for a vaccination reminder and irritated by a marketing email. We send the first and not the second.
Can we sell health plans through the site?
Yes, with recurring payment. Practices with a high plan take-up have a fundamentally more stable business than practices without one.
Can we send reminders from the records we already have?
Usually, if the practice software lets the due dates out. We check what yours exports before promising anything, because some systems keep that data closed.
Should the out-of-hours arrangement be on the site?
Yes, in plain words and on every page footer: who answers at night, where they are and what the owner should do first. An owner searching at midnight needs that answer before anything else.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Backup & Recovery

Clinical histories and imaging are needed for the animal's whole life, often ten years or more.

See how it works
A storage unit with a row of drive bays.

Application Hosting

Booking and health plan renewals have to work on a Sunday night, when most owners actually get round to them.

See how it works
Hands typing application code on a laptop.

Priced and ready to order

A fixed scope and the price on the card. The line on each one is why it matters in this trade.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

What keeps it running

More in health and wellbeing

See what is costing you customers before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

Book the review See what we have built
  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth