Skip to content
European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
System statusSupportFree assessment
Gradax

Everyone joins in January. The business is who stays in March.

Membership, class booking and retention systems for gyms and studios, built around the churn that decides whether the business works.

Get a free quote Book the free review
Sold as
One contract
Starts with
A free review

The vendors we build on, operate and resell.

  • Cisco
  • HPE
  • Dell
  • Lenovo
  • Veeam
  • WordPress
  • WooCommerce
  • Google
  • Stripe
  • Zoho
  • Atlassian

A gym is a subscription business wearing a building. Acquisition is seasonal, expensive and largely solved; retention is the whole game, and the strongest predictor of cancellation is a member who has not attended in three weeks and nobody noticed.

Class-based studios have the opposite squeeze: limited capacity, waiting lists, and members who book a spot and do not show, which locks out somebody who would have come. Both problems are the same missing thing, which is knowing what is happening while it happens.

The search side is not separate from that. "Gym near me" with a January spike, plus class-type searches like yoga, pilates or CrossFit with a neighbourhood attached. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.

What we build for gyms & fitness studios

How a membership moves through a gym

Joining is the easy part; the money is made in the months after.

  1. Trial or first visit

    It stalls when a visitor fills in a form and waits for a call, and it moves when they book a trial slot and get a pass on their phone.

  2. Signing up

    It stalls when joining needs a desk, a paper form and a bank mandate, and it moves when the whole sign-up is done online in minutes.

  3. Attending classes

    It stalls when no-shows lock out the waiting list, and it moves when an unclaimed spot passes to the next person automatically.

  4. Renewing each month

    It stalls when a card expires and the payment silently fails, and it moves when the member is asked to update it before access stops.

Services that go with it

What usually comes next, once the first piece is running, and why it matters in this trade.

What people in this trade ask us

What actually reduces churn?
Noticing early. A member who has not attended for three weeks is the one who cancels next month, and a human message at week three works far better than a discount at week eight.
Can members freeze rather than cancel?
Yes, and you want that path to be easy. A freeze you make difficult becomes a cancellation, which is a permanent loss instead of a temporary one.
Do we need an app?
Almost certainly not at first. A fast booking page that works in a phone browser costs a fraction of an app and members will use it without installing anything.
Can the system talk to our door entry?
Most access control systems can be connected so a lapsed membership stops working at the door and a renewed one starts again. We check what yours supports before quoting.
What happens when a member's payment fails?
They should hear about it the same day, with a link to fix it, before their access is stopped. Most failed payments are expired cards, not people leaving.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Application Hosting

Class booking opens at a set time and everyone taps at once, so the system must hold under that rush.

See how it works
Hands typing application code on a laptop.

Backup & Recovery

Membership records, payment mandates and health declarations have to be restorable the same day if a system fails.

See how it works
A storage unit with a row of drive bays.

Priced and ready to order

A fixed scope and the price on the card. The line on each one is why it matters in this trade.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

What keeps it running

More in health and wellbeing

See what is costing you customers before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

Book the review See what we have built
  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth