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European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
System statusSupportFree assessment
Gradax

The hardest step is the first contact

Websites and booking for therapy and counselling practices, built around somebody who has been putting off getting in touch.

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The vendors we build on, operate and resell.

  • Cisco
  • HPE
  • Dell
  • Lenovo
  • Veeam
  • WordPress
  • WooCommerce
  • Google
  • Stripe
  • Zoho
  • Atlassian

A person looking for therapy has usually been considering it for months. They read carefully, they are sensitive to tone, and the thing that stops them is almost always the contact step itself, which feels like an exposure rather than an enquiry.

Practically, the questions are always the same three: what does it cost, how soon can I be seen, and is this person qualified for what I have. Sites that answer all three plainly convert far better than sites that invite a conversation to find out.

The search side is not separate from that. Therapy and counselling searches with a town, plus condition-specific searches from people researching quietly over weeks. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.

What we build for mental health & counselling

How a first enquiry becomes ongoing sessions in a therapy practice

Each step is a point where a hesitant person can quietly give up.

  1. Reading the site

    It stalls when fees, availability and qualifications are hidden behind a form, and it moves when all three are on the page.

  2. Making first contact

    It stalls when contact means a phone call, and it moves when the person can book an initial session or send a short message instead.

  3. The first session

    It stalls when intake forms are handed over in the room, and it moves when they arrive beforehand through a private link.

  4. Regular sessions

    It stalls when each next session is arranged by email, and it moves when a standing weekly slot is booked and reminded automatically.

Services that go with it

What usually comes next, once the first piece is running, and why it matters in this trade.

Software we built for businesses like yours

A product we are building now, shown here as the work we do.

Hypermed (in development)

Hypermed is practice management we are building for clinics in the United States, including therapy practices.

See how it works
A doctor talking with a patient across her desk

What people in this trade ask us

Should fees be published?
Yes. Making somebody ask what therapy costs adds a barrier at the exact point they are most likely to give up.
Is online booking appropriate here?
For a first appointment it removes the hardest step. Some practices prefer a brief call first, and either is fine as long as the site says which.
How careful does the tone need to be?
Very. This is the one market where a confident marketing voice actively repels the reader.
Can we offer online sessions through the same booking?
Yes, the client chooses in person or online when booking and receives the right details for each. The video tool itself should be one you already trust for confidentiality.
How do we keep messages from clients private?
Use a contact route that does not leave copies in a shared inbox, and keep what the form asks to the minimum. A first message should never require someone to describe their problem in detail.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Cyber Security

Session notes and client identities are among the most sensitive records any practice keeps, and their exposure is lasting harm.

See how it works
Two monitors showing security logs in a dark room.

Web Hosting

A site without third-party trackers means a page about depression is not quietly reported to an advertising network.

See how it works
A developer working on a website on a laptop in an office.

Priced and ready to order

A fixed scope and the price on the card. The line on each one is why it matters in this trade.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

What keeps it running

More in health and wellbeing

See what is costing you customers before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

Book the review See what we have built
  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth