Content localisation

Translated and adapted are not the same word

A translated page carries the sentence structure of the language it came from, and native speakers feel it within a paragraph even when every word is correct. It reads as foreign, which on a page asking for money reads as untrustworthy.

Adaptation keeps the argument and rebuilds the sentences. It also changes the things a translation leaves alone and should not: the examples, the currency, the objections that matter in that market, and above all the search phrases, which are almost never a translation of the ones you rank for at home.

• Keyword research in the target market, not translated from the source market
• Copy written by a native speaker working from the argument, not the sentences
• A second native speaker checking meaning against the source
• Currency, formats, legal lines and contact routes correct per market
• A glossary, so the next batch and the next agency stay consistent with this one

The technical side, briefly

We recommend the URL structure and the hreflang setup, because a perfectly adapted page on the wrong URL is a page search engines treat as a duplicate. Implementing it is web work and is quoted there.

Machine output is not the starting point. It carries the source structure into the target language, which is precisely the failure this offer exists to avoid.