Trade buyers and shoppers are not the same visitor
Websites, wholesale ordering and traceability for food producers, built around two buyers with nothing in common.
- Sold as
- One contract
- Starts with
- A free review
A food producer sells to shops and to people, and the two need opposite things. A buyer wants specifications, case sizes, certifications and lead times; a shopper wants the story and a way to buy one box. A single page trying to serve both convinces neither.
Behind that sits compliance. Batch records, allergens, traceability and shelf life are legally required and usually kept in spreadsheets, which works until there is an incident and somebody has to reconstruct where a batch went.
The search side is not separate from that. Trade buyers search for suppliers by product and region; consumers search the product itself. Different words, different pages.
What we build for food production
- Two routes, one siteTrade and retail separated properly, with the specification a buyer needs and the story a shopper wants.
- Wholesale orderingTrade accounts with their own prices, case sizes and minimums, ordering without an email.
- Batch and traceability recordsWhere a batch went, on demand, instead of reconstructed from spreadsheets under pressure.
- Connected to your systemsOrders into production and accounting without anybody retyping them.
How an order moves through a food producer
A trade order touches production, packing and dispatch, and each one keeps its own paperwork unless something joins them.
Trade order in
Orders arrive by email, phone and text, so trade accounts place them in one ordering portal.
Production planning
The plan is rebuilt from the inbox every morning, so confirmed orders feed it by product and batch size.
Batch and pack
Batch codes written on paper are slow to trace later, so they are recorded at packing against each order.
Dispatch and invoice
Delivery notes and invoices are typed twice, so dispatch generates both from the same order.
Services that go with it
What usually comes next, once the first piece is running, and why it matters in this trade.
- Business Process AutomationStanding trade orders repeat, invoice and remind on their own, so the office handles exceptions rather than routine.
- Business Platforms (Custom CRM & ERP)Production planning, stock and batches in one system built around your recipes, not a generic stock package.
- Mobile Apps (iOS & Android)Drivers record deliveries, returns and signatures on a phone instead of paper notes handed in at the end of the day.
What people in this trade ask us
Can trade customers have their own prices?
Will it help with traceability?
Should we sell direct to consumers?
Can allergen information come from one place?
Can drivers confirm deliveries on a phone?
The infrastructure under it
Managed by the engineers who build the software, on the same contract and the same bill.
Backup & Recovery
Batch and dispatch records must be produced quickly in an incident, so losing them is not an option.
Application Hosting
Trade buyers order late at night for the morning run, and the portal has to be there when they do.
Priced and ready to order
A fixed scope and the price on the card. The line on each one is why it matters in this trade.
One-timeProduct description writingProduct copy written item by item, for retailer listings and your own shop.from €450one-time
One-timeShopping feed setupProduct feeds that retailers and shopping results accept first time.from €590one-time
ScopedSystem integrationOrders, stock and invoicing connected, so a retailer order is not retyped three times.from €1,800on scope
What one contract covers
- One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
- A named team. The person on the first call stays on the project. No account managers, no handoffs.
- Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
- European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
- Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
- No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.
See what is costing you customers before you spend anything.
A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.
- 01You tell us what is not working
- 02We review the site, the search presence and the enquiry path
- 03You get the three fixes worth doing, and what each is worth