Video ads and commercials
Video ads produced for the platforms they run on, with cuts for every length and format.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 8 weeks
About this service
A video ad has to work with the sound off, in a vertical feed, with a skip button after a few seconds. We write the script, plan the shoot or the animation, produce the ad and cut it into versions for each placement, so one production gives you a set of ads ready to test.
Made for the feed, not for a cinema
Many video ads are made like short films: a slow build, a big reveal and the logo at the end. In a social feed, viewers scroll away long before the reveal. On YouTube, a skip button appears after five seconds. Often, the people who saw the ad never learned who it was for.
We build ads for how they are watched. The hook and the brand appear early, captions carry the message for viewers with sound off, and the key frame works even if the viewer only sees one second. That changes the script, the shot choices and the edit.
One shoot, a set of ads
Paying for a production and getting a single 30-second ad wastes most of the footage. Platforms reward testing, and ad performance fades as audiences see the same video repeatedly. You need several variants from the start.
We plan productions to deliver a set: several lengths, several hooks and all the formats each platform needs. One shoot or animation produces enough material to test openings and lengths, then replace tired ads without commissioning a new production every month.
Usage rights are clarified at the start. If actors or music are involved, the ad's permitted channels and duration are agreed in writing, so you are not surprised by extra fees when an ad performs well and you want to keep running it.
- Hook and brand in the first seconds
- Captions for sound-off viewing
- 6, 15 and 30-second cuts
- Vertical, square and horizontal formats
What you get
Everything below is in the price. Nothing here is an upgrade.
- Creative concept and script
- Storyboard or shot list
- Produced ad: live action, animation or edited from your footage
- Cut-downs to 6, 15 and 30 seconds
- Versions in 9:16, 1:1 and 16:9 with captions
What changes
- Brand and offer shown in the first few seconds
- Captions and on-screen text that carry the ad with sound off
- Vertical, square and horizontal versions from one production
- Several cuts ready for testing, not a single final film
How it runs
Concept
One idea that works without sound and without context.
Script
The hook first, the brand early, the action clear.
Produce
Shot, animated or edited, depending on the package.
Cut
Lengths and formats for each placement, captioned.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Edited ad€4201 to 2 weeks | Animated or studio ad€7203 to 4 weeks | Commercial production€1,5205 to 8 weeks |
|---|---|---|---|
| Concept and script | Included | Included | Included |
| Edit from your footage | Included | Included | Included |
| Three lengths | Included | Included | Included |
| Vertical and square versions | Included | Included | Included |
| Motion graphics or a half-day studio shoot | Not included | Included | Included |
| Licensed music and voice-over | Not included | Included | Included |
| Two hook variants for testing | Not included | Included | Included |
| Full-day shoot with crew and talent casting | Not included | Not included | Included |
| Colour grading and sound mix | Not included | Not included | Included |
| Broadcast or cinema version on request | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€720
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Do you run the ads?
Not in this offer. Campaign setup and management are in Paid Media; many clients buy both.
Are actors and locations included?
Casting and crew are included in the largest package. Talent fees, location hire and travel are quoted separately, with usage rights stated.
Can the ad run on TV?
Yes, with a broadcast version prepared to the channel's technical specification and clearance requirements.
Related searches
Related work
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One-timeSocial ads creativeA batch of ad creative built to be tested, not one hero asset.from €690one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.