Logo animation
Your logo animated in a few seconds of motion that fits the brand, for video, web and social.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·3 days to 3 weeks
About this service
A logo animation is a short piece of motion, often under five seconds, that opens or closes your videos and presentations. We animate it in a way that matches the personality of the brand, add a sound signature, and deliver versions for video, transparent overlays, web (Lottie) and social formats.
Motion should match the brand's character
A law firm and a children's toy brand should not move the same way. Yet many logo animations use the same stock effects: a light sweep, a bounce, particles flying in. The result can feel at odds with the brand, like a serious company suddenly telling a joke.
We start from the brand's personality. Calm and precise brands get restrained, smooth motion. Energetic brands get quicker timing and more playful moves. The logo's own shapes often suggest the animation, which makes it feel built for the brand rather than applied to it.
One animation, many places
A logo animation is used in more places than people expect: video intros and outros, presentations, social posts, website loading screens and event screens. Each needs a different format or aspect ratio, and some need a transparent background.
We deliver all the formats in one go, including Lottie files for websites and apps. Lottie animations are vector-based, so they stay sharp at any size and load quickly, unlike video files.
A short sound signature completes it. Over time, the combination of a consistent motion and sound becomes recognisable even before the logo is fully visible.
- 16:9, square and vertical versions
- Transparent background for overlays
- Lottie file for web and apps
- Licensed sound signature
What you get
Everything below is in the price. Nothing here is an upgrade.
- Two motion concepts as short previews
- Final animation in 16:9, square and vertical
- Transparent background version
- Lottie file for websites and apps
- Licensed sound signature
What changes
- Motion that matches the brand's character rather than a stock effect
- A short sound signature people come to associate with you
- Versions for dark and light backgrounds
- Formats for video editors, websites and social platforms
How it runs
Read
The brand's character turned into a motion idea: calm, sharp, playful.
Preview
Two rough motion tests to choose from.
Animate
The chosen idea refined frame by frame, with sound.
Export
Every format and background version, tested in place.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Simple reveal€2903 to 5 working days | Custom animation€5001 to 2 weeks | Motion identity€1,0502 to 3 weeks |
|---|---|---|---|
| Two motion previews | Included | Included | Included |
| One final animation | Included | Included | Included |
| Sound signature | Included | Included | Included |
| MP4 and transparent files | Included | Included | Included |
| Logo elements animated individually | Not included | Included | Included |
| Vertical and square versions | Not included | Included | Included |
| Lottie for web | Not included | Included | Included |
| Short and long versions | Not included | Not included | Included |
| Loading animation and transitions | Not included | Not included | Included |
| Motion guidelines for future videos | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Will it work on our website?
Yes. The Lottie version is lightweight and sharp at any size, and works in most websites and apps.
Can complex logos be animated?
Yes, though very detailed marks often animate best by revealing parts in sequence. We show you options in the previews.
Is the sound licensed?
Yes, licensed or composed, so it can be used commercially.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.