Google Ads
People already searching for what you sell, on Google, Maps and YouTube.
- Search ads for buying searches
- Ads on Google Maps
- YouTube for showing the work
- Shopping ads for online stores
Google and Meta ads, set up and managed for you.
Ads, creative and landing pages built to bring enquiries, not just clicks, in ad accounts that stay in your name.
The right platformsGoogle, Meta, LinkedIn or TikTok, chosen for you.
Creative includedTexts, images and video made by us.
Pages that convertA landing page for every campaign.
Accounts in your nameBilled to your card, yours if you leave.
Technologies and platforms we work with.
Online ads in plain words
No jargon. This is all it is, and all you need to know.
- You choose who should see youPeople nearby, people searching for what you sell, or people like your customers.
- Your ad shows where they lookOn Google, Maps, YouTube, Facebook and Instagram, only to those people.
- They tap, then call or buyYou set the budget. We make every euro of it bring more customers.
What is in an ad that brings customers?
A good ad has the same parts every time. Each numbered part is something we write, design and test for you, on Google Ads and social apps.
- The headlineSays what you sell in a few words, the way your customers say it.
- The pictureReal photos of your work. On social apps, the picture is what stops the scroll.
- The offerOne clear reason to tap now. We test a few and keep the one that works.
- The buttonOne thing to do: call, order or book. Nothing else to distract.
- Who sees itOnly people who could buy: the right area, the right age, the right interests.
Are your ads costing more than they bring?
If any of these sound familiar, the problem is usually the set-up, not advertising itself.
You spend, and cannot see what it brings
Money goes out every month and nobody can tell you which ads brought a single customer.
Lots of clicks, no calls
The ads get clicks from people who were never going to buy, or the page loses them.
You need customers faster than SEO
A new business, a new location or a quiet season that cannot wait months for search.
Your agency owns your ad account
You are not sure you could log in tomorrow, or take your history with you if you left.
Nobody has time to make the ads
Writing, images and video always slip, so the same tired ad runs for a year.
You do not know which platform to use
Google, Facebook, Instagram, LinkedIn or TikTok: the right answer depends on what you sell.
Show us what you spend now.
Send your website and, if you run ads, read access to the account. We tell you where the money goes and what we would change.
What are online ads, and what does managing them involve?
Online ads put your business in front of people at the moment they look for it on Google, or while they scroll Facebook, Instagram, LinkedIn or TikTok. You pay the platform when people see or click your ad, which is called pay per click.
Switching ads on takes minutes. The hard part is spending only where buyers are, saying the right thing, and sending people to a landing page that turns the click into a call or a booking. That is the work we do, every week.
Ads bring visits from the day they are approved, which makes them the fastest way to be found. For visits you do not pay for one by one, pair them with SEO.
- Enquiries, not just clicks We count calls, forms and bookings, and judge every ad by the enquiries it brings.
- Your accounts, your money Ad accounts in your name, billed to your card. We manage, you own.
Who does what?
You run your business. We run the ads and watch where every euro goes.
What you do
- Choose your budgetYou decide how much to spend, and can change it any month.
- Send photos of your workPhone photos are fine. We make them into ads.
- Answer the calls and ordersThat is the part we cannot do for you.
What we do for you
- Pick the searches worth paying forOnly the ones that bring buyers, never the ones that waste money.
- Write the ads, make the picturesSeveral versions, so we can keep the best one.
- Build the page the ad opensFast, clear, with one thing to do.
- Switch off what does not workEvery week we stop the ads and searches that bring nothing.
- Count every call and orderSo you see what the money brought, in plain numbers.
- Keep the accounts in your nameYour ad accounts stay yours, even if you leave us.
What decides where your ad shows and what it costs?
On Google, an ad does not win only by paying more. Google ranks ads by three things, and two of them reward work, not budget. The same logic holds on Meta.
Your bid
The most you are willing to pay for a click. Bidding blindly is how budgets disappear on searches that never buy.
Bids set by what an enquiry is worth to you, and moved to the searches that bring them.
The ad's quality
How well the ad matches the search, and how likely people are to click it. Better ads pay less for the same place.
Ads written for each group of searches, tested against each other, and refreshed before they tire.
The page it opens
Google checks whether the page answers the ad. A slow or generic page costs more and converts less.
A fast landing page for each campaign, with one clear thing to do.
What does ads management include?
Everything between your budget and a customer getting in touch, done by one team.
- CampaignsAds on the right platformsGoogle Search, Maps and YouTube, Facebook and Instagram, LinkedIn and TikTok, chosen for where your buyers are, and managed every week.
- CreativeTexts, images and video includedWritten and made by us, and refreshed before people tire of them.
- Landing pagesPages built to convertA fast page per campaign by our website team, with one clear thing to do.
- TrackingEnquiries counted properlyCalls, forms and bookings tracked, so every decision is made on real results.
- WasteSpend cut where it is lostSearches, places and audiences that never buy, excluded week by week.
- BudgetMoney moved to what worksBudget shifted between campaigns and platforms as the results come in.
Want ads that bring enquiries, not just clicks? Tell us what you sell and what you spend now. We come back with a plan and a quote.
Works even better with Business Website
Ads need a page that turns clicks into customers.
Every campaign gets a fast page with one thing to do, built by our website team.
What changes in your ad account?
The same budget, before and after the work. Switch between the two and compare.
Want the column on the right for your business?
- One campaign for every product and place
- Ads shown for searches that never buy
- Clicks sent to the home page
- No idea which ad brought a call
- The same ad running for a year
- The account in the agency's name
How does ads management work, step by step?
Small and measured first, then more budget only where it works. It starts with a free look at what you spend.
Understand
Who buys from you, what they search for, and what an enquiry is worth to you.
Build
Accounts in your name, tracking, creative and landing pages, ready before anything runs.
Launch small
A careful start, so we learn what works without spending much to find out.
Improve every week
Cut what does not bring enquiries, move budget to what does, refresh the creative.
It starts with a free check.
- Where your money goes today
- The searches and audiences to cut
- What an enquiry costs you now
Free
Start with a free look at your ads
Before you decide anything, we look at what you spend and what it brings. If you do not advertise yet, we look at your market instead. You keep the findings whether you work with us or not. Two terms that help: cost per click and conversion rate.
No obligation. A person who does this work replies.
- 1Where the money goesWhich campaigns, searches and audiences take your budget today.
- 2What it brings backWhether calls and forms are counted at all, and what an enquiry costs you.
- 3What to cutThe searches, placements and audiences that only spend.
- 4What we would do firstA short plan in plain words, with the platforms that fit what you sell.
Not sure ads will work for you? Ask first.
Tell us what you sell and where. We tell you honestly whether ads make sense.
Ads, SEO or local SEO: which do you need?
Three ways to be found. Ads are the fastest; SEO and the map keep working without paying for each visit.
Where you appearPlaces marked Sponsored, on Google and social appsThe ordinary results below the adsThe map and the three places under it
Who it reachesThe people you choose, by place and interestPeople anywhere searching for what you sellPeople near you, searching right now
How quickly it worksAs soon as the ads are approvedMonths, building over timeFixes within weeks
How you payA quote for management, plus the ad budget you setA quote: one-time project or monthly workA quote: one-time setup or monthly work
When you stopVisits stop the same dayPages and fixes keep workingProfile and reviews stay yours
Best forLaunches, offers and quiet seasonsBusinesses selling across a region or onlineClinics, trades, shops, restaurants
Google, Meta, LinkedIn and TikTok ads, explained
Each platform reaches people in a different moment. We run the ones that fit your business, and send every click to a page built by our website team.
Facebook and Instagram
People who fit your customer, before they start searching.
- Audiences by place and interest
- Image, video and carousel ads
- Lead forms inside the app
- Retargeting past visitors
LinkedIn and TikTok
LinkedIn for selling to other businesses; TikTok for younger buyers and anything that shows well on video.
- Targeting by role and company
- Short videos made by us
- Lead forms on both platforms
- Tested small before scaling
Works even better with Google Ranking (SEO)
Stop paying for every click, over time.
Ads show which searches bring buyers. SEO then wins those searches without paying per click.
What we promise, and what we never will.
Advertising is measurable. That makes it easy to be honest about it.
What we will never sell you
- A promised number of customers before we have seen your market
- Spending your budget on clicks that never become enquiries
- Hidden markups on your ad spend
- Locking you into an account you cannot access
What you can hold us to
- Ad accounts created and kept in your name, billed to your card
- Every ad, text and image approved by you before it runs
- Decisions judged by enquiries, not by clicks or views
- Your account history and creative stay with you if you leave
How do you stop wasting money on online ads?
Most wasted ad budget goes the same five ways. Check your own account against them, with us or without us. Two terms worth knowing: cost per click and conversion rate.
- 1Count enquiries, not clicksIf calls and forms are not tracked, nobody can tell a good ad from a bad one. Set this up before spending anything.
- 2Exclude the searches that never buy“Free”, “jobs”, “how to”: every account has searches that only spend. They are cut every week.
- 3Send every ad to its own pageA click on “emergency plumber” should land on emergency plumbing, not on your home page.
- 4Keep the account in your nameYour history is what makes ads cheaper over time. If the agency owns it, you lose it when you leave.
- 5Start small, then grow what worksProve the cost of an enquiry on a small budget before scaling it up.
Running ads already? Let us look at the account.
Read access is enough. We show you where the money goes and what we would cut.
We also secure everything your ads depend on.
Ad accounts are a target for theft, and an ad that opens a slow or broken page is money thrown away. Landing pages run on our own cloud, watched by the same team.
- Accounts locked to youOwner access in your name, two-step login on every account, roles for everyone else.
- Billing stays yoursThe platforms charge your card directly. We never hold your ad money.
- Fake clicks filteredPlacements and traffic that look automated, or come from click farms, excluded and watched.
- Fast, secure landing pagesPages that open in an instant on a phone, because slow pages waste paid clicks.
- Tracking that respects privacyCookie consent and data handling set up to European rules, so tracking is legal and accurate.
- Forms and calls watchedIf a form breaks or a page goes down, ads are paused before you pay for clicks that cannot convert.
What every client gets, whatever they buy
Work with us and we take care of everything around the work too: hosting, security and changes, by the same team, so you never need a second company.
- Hosting on our own cloudFast servers in Europe, run by the same team.
- Security handledFirewall, certificates and updates, without you asking.
- Watched day and nightWe know when something breaks before you do.
- Changes when you need themNew hours, a new offer, a new page: one message.
- Pages written for youCopy that sells, by writers who know search.
- Your accounts, your dataNothing held hostage, nothing in our name.
- A person, not a portalCall or write to the people doing the work.
- Honest advice firstIf something else would serve you better, we say so.
Online ads for your kind of business.
What works in ads differs by trade. Pick yours to see how we work in it.
- Education & Training
- Plumbing
- Heating & Air Conditioning
- Landscaping & Grounds
- Dental Clinics
- Beauty Salons & Barbers
- Recruitment Agencies
- Cafés & Bakeries
- Solar Installation
- Security & Alarm Systems
- Removals & Moving
- Catering
- Pest Control
- Painting & Decorating
- Flooring
- Car Dealerships
- All industries
Tell us your budget. We tell you what it can do.
No commitment. A straight answer before you spend anything.
Works even better with Google Maps (Local SEO)
Local business? Take the free clicks from the map too.
Your Google Maps listing brings calls without paying for each one. Ads push you even higher.
Online ads work best with
Ads bring the visit. These make sure the visit becomes a customer, and that you stop paying for every one of them over time.
- ServiceBusiness WebsiteEvery ad needs a fast page with one thing to do. Our website team builds them for each campaign.See the service
- ServiceGoogle Ranking (SEO)Ads show which searches bring buyers. SEO then wins those searches without paying per click.See the service
- ServiceGoogle Maps (Local SEO)For local businesses the map brings calls for free, and ads on Maps push you further up.See the service
Prefer to start with one piece of work? Fixed work from the catalogue.
- Content & CopyWebsite copy rewriteEvery page on the site, rewritten to say what you actually sell.See what is included
- Content & CopyEditorial programmeArticles published on a schedule, written to rank and to be worth reading.See what is included
- Paid MediaSearch ads setupA campaign built from scratch, with the tracking working before the first click.See what is included
- Paid MediaAds managementCampaigns watched, adjusted and reported every month, on your own account.See what is included
Read before you decide
Plain-language guides from our team on the questions owners ask most about ads.
- Guide, 10 min readFacebook Ads vs Google Ads: Where Should Small Businesses Spend?Google captures intent. Facebook creates demand. Understanding this fundamental difference is the key to spending your ad budget where it matters most.Read the guide
- Guide, 11 min readPPC Landing Page Best Practices: 14 Rules for Higher ConversionYour ad is only as good as the page it sends people to. Here are 14 landing page rules that consistently double PPC conversion rates.Read the guide
- Guide, 12 min readThe Complete Guide to Google Analytics 4 for Business OwnersGA4 is different from what you're used to. Here's a no-nonsense guide to setting it up correctly and tracking the metrics that actually matter.Read the guide
- Guide, 10 min readHow to Write Website Copy That Converts (With Examples)The words on your website matter more than the design. Here's how to write headlines, CTAs, and body copy that turn visitors into customers.Read the guide
What happens after you contact us
No obligation at any step. If we are not the right fit, we tell you who is.
You write or book a call
A few lines about your business is enough. No forms to fill in for an hour.
A person replies
Someone who does this work reads it and comes back with questions, not a sales script.
A short call
We look at your business together and say plainly what we would do first.
A written offer
What we do and what it costs, on paper, before any work starts.
Questions about Online Ads (Google & Meta)
Not answered here? A person who does this work replies to every question.
Should I advertise on Google or on Facebook and Instagram?
Google reaches people already searching for what you sell. Facebook, Instagram and TikTok reach people who fit your customer but are not searching yet. Most businesses start with one and add the other; we recommend which after understanding your market.
How much does Google Ads management cost?
Two things: the ad budget, which you set and the platform charges to your card, and our management, which we quote after looking at your business and what you want to reach. There is no hidden markup on the budget.
Do you also run LinkedIn and TikTok ads?
Yes. LinkedIn suits businesses selling to other businesses; TikTok suits younger audiences and anything that shows well on video.
Who owns the ad accounts?
You do. Accounts are created in your name and billed to your card. We work in them with manager access, and you keep everything, including the history, if you leave.
Do you make the ads?
Yes. Ad texts, images and short videos are included, and we refresh them before people tire of seeing them.
Do I need a new website for ads?
Not always. A dedicated landing page for each campaign usually does better than the home page, and our website team builds those. If your site loses visitors, we say so.
How quickly do ads bring enquiries?
Ads start showing as soon as they are approved, much faster than SEO. The first weeks are for learning what works; results improve as we cut what does not.
How do I know the ads are working?
We count calls, forms and bookings, not just clicks, and tell you in plain words what each campaign brought.
Can you take over ads another agency set up?
Yes. We review the account, keep what works, fix what wastes money, and make sure ownership is in your name before anything else.
Where to go next
Services
Industries
Terms explained
Spend on ads that bring customers.
Tell us what you sell and who buys it. We come back with a plan and a quote, in plain words.