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European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
Gradax

The agency site that never gets finished

Websites and reporting systems for marketing and creative agencies, built for the client work that always comes first.

Sold as
One contract
Starts with
A free review

The vendors we build on, operate and resell.

  • Cisco
  • HPE
  • Dell
  • Lenovo
  • Veeam
  • WordPress
  • WooCommerce
  • Google
  • Stripe
  • Zoho
  • Atlassian

Every agency has the same problem and knows it: the agency's own site is the last priority, so it is two years out of date and shows work from clients who left. Meanwhile the pitch depends on it, and prospects check it before every meeting.

The second cost is reporting. Monthly client reports are assembled by hand from four platforms by somebody senior, which is expensive, boring and the first thing that slips when the agency is busy.

The search side is not separate from that. "Marketing agency" plus a city or a speciality, but most work arrives by referral, and the site is checked afterwards rather than found first. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.

How a client project moves through a marketing agency

Agency margin is lost in the gaps between brief, approval and invoice, rarely in the creative work itself.

  1. Brief and scope

    Scope agreed on a call drifts within a month, so a written brief listing the deliverables is signed before work starts.

  2. Production and approval

    Approvals scatter across email and chat, so each deliverable has one approval thread and one status.

  3. Launch and reporting

    Reports compiled by hand slip when the team is busy, so platform data lands in the report on a schedule.

  4. Retainer billing

    Out-of-scope hours go unbilled, so time logged against the scope flags the overage before the invoice goes out.

Software we built for businesses like yours

A product we designed, built and run, shown here as the work we do.

Markline

Markline covers an agency's pipeline, client portal and invoicing in one app, for teams that do not need a custom build.

A studio owner working on her laptop beside the clothing rails

What people in this trade ask us

Can we white-label the hosting?
Yes. Several agencies use us as the infrastructure behind what they deliver, with us invisible to their clients and the accounts in their name.
How do we keep our own site current?
By making adding a case study a ten-minute job for anybody in the team. If it needs a developer, it will not happen, and that is the whole reason agency sites rot.
Can reporting pull from our tools?
From most of them. We check which of your platforms have usable interfaces before quoting, because one of them usually does not.
Who owns the code and accounts for client sites?
You or your client, as you agree between you, and it is written into the contract. Domains and accounts are registered in the owner's name, never held by us.
Can you take overflow development work?
Yes. Our developers work under your process and your brand, and your client deals only with you.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Dedicated Servers

Dozens of client sites on one machine of your own, with a cost that does not grow with every new client.

Close-up of a server chassis with blue indicator lights.

Backup & Recovery

When a client breaks their own site the day before a launch, you need yesterday's copy back that afternoon.

A storage unit with a row of drive bays.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

See what is costing you customers before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth