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European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
System statusSupportFree assessment
Gradax

Renewals are the business you already won

Websites, quote capture and renewal systems for insurance brokers, built around retention rather than acquisition.

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The vendors we build on, operate and resell.

  • Cisco
  • HPE
  • Dell
  • Lenovo
  • Veeam
  • WordPress
  • WooCommerce
  • Google
  • Stripe
  • Zoho
  • Atlassian

Broking is a renewal business that behaves like an acquisition business. The profitable book is the one that renews, and every lapsed policy is a client won once and lost through silence, usually because the renewal reminder went out late or not at all.

The other constraint is that quoting needs information a website form almost never collects properly, so the broker spends the first call gathering facts that a well-built form would have arrived with.

The search side is not separate from that. "Business insurance" and specific cover types plus a location, plus a great deal of comparison-site traffic that a broker has to differentiate against. Ranking for those means the pages exist, the business is verified where it operates, and the reviews are real and recent.

What we build for insurance brokers

How a policy moves through a broking firm

A policy is quoted once and renewed every year, and each step depends on facts the client has to send.

  1. Quote request

    Half the facts arrive by email over several days, so a form per cover type collects them before the first call.

  2. Market and present

    Insurer quotes are compared by retyping them into a spreadsheet, so they land in one comparison the client can read.

  3. Bind and document

    Policy schedules and certificates go out by email and get lost, so each one is filed against the client record.

  4. Renewal review

    The renewal file is opened a week before expiry, so the review starts weeks ahead with the client's changes already requested.

Services that go with it

What usually comes next, once the first piece is running, and why it matters in this trade.

What people in this trade ask us

Can we quote online?
You can capture everything a quote needs and give an indication. Binding cover online depends on your insurers and regulatory position, and we would look at that specifically.
How do we compete with comparison sites?
By being clear about what happens at claim time, which is the only moment the difference between a broker and a price filter becomes obvious. Say it before the claim, not during.
Are renewal reminders really worth building?
It is the highest-return automation in broking. Retained clients cost nothing to win and a lapse is permanent.
Can clients report a claim through the site?
They can make the first notification, with the facts and photographs a handler needs, routed straight to the right person. The claim itself still runs with the insurer, and the site should say so.
Can we keep using our broker management system?
Usually, by connecting the site and the portal to it rather than replacing it. We check what its interface allows before quoting.

The infrastructure under it

Managed by the engineers who build the software, on the same contract and the same bill.

Cyber Security

Policy holders' personal and financial details are exactly the data a broker must be able to prove it protects.

See how it works
Two monitors showing security logs in a dark room.

Backup & Recovery

Policy and claims records must be retrievable years later, long after the renewal that created them.

See how it works
A storage unit with a row of drive bays.

Priced and ready to order

A fixed scope and the price on the card. The line on each one is why it matters in this trade.

What one contract covers

  • One contract. The build, the infrastructure and the work that brings people to it, on one invoice.
  • A named team. The person on the first call stays on the project. No account managers, no handoffs.
  • Operated, not delivered. We keep it running after launch: patching, backups, monitoring and the phone when it breaks.
  • European hosting. Servers in Europe, run by us, with the data staying where you expect it to.
  • Monthly reporting. What changed, what it cost and what it produced, in language you can forward to a board.
  • No lock-in. The code, the domains and the accounts are yours. Leaving is a handover.

What keeps it running

More in professional and advisory

See what is costing you customers before you spend anything.

A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first.

Book the review See what we have built
  1. 01You tell us what is not working
  2. 02We review the site, the search presence and the enquiry path
  3. 03You get the three fixes worth doing, and what each is worth