Corporate video

One message, one audience

The most common brief for a corporate video lists everything: the history, the values, every service, the team, the office, the clients and the community work. A film that tries to carry all of that becomes a slow list that no particular person wants to watch.

We push for one message and one audience before anything else. A recruitment film for graduate engineers is a different film from one reassuring a large client about your capacity. Choosing means some things are left out, and the film is better for it. Other audiences can get their own short cut later from the same footage.

Interviews, not scripts

Asking staff to read a script to camera almost never works. Unless they are trained presenters, they sound stiff and look uncomfortable, and viewers can tell. The same people, asked good questions and allowed to answer in their own words, usually come across as warm and believable.

We plan interview questions around the message, film relaxed conversations and build the story in the edit from the best answers. Supporting footage of real work, real places and real people then shows what the interviews describe. It takes more care in the edit and produces something viewers trust.

• Questions sent ahead so nobody feels ambushed
• Interviewees answer in full sentences that work without the question
• Footage planned to match what each person talks about
• A short version for social cut from the same material