Packaging design
Boxes, pouches and sleeves designed on the real dieline, tested on the shelf and ready for the printer.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 7 weeks
About this service
Packaging has to sell from the shelf or the thumbnail, protect the product, carry mandatory information and survive a printer's process. We design on the exact dieline from your packaging supplier, check the design as a 3D mockup and at thumbnail size, and prepare print files with every technical detail in place.
The pack is judged in three seconds, twice
In a shop, a shopper scans a shelf and decides in a few seconds which products to pick up. Online, the same decision happens on a thumbnail about the size of a postage stamp. A pack that relies on fine detail, subtle colour or long text disappears in both places.
We test every concept in both situations: as a 3D mockup on a shelf beside real competitors, and as a small image in a shop grid. The questions are simple. Can you tell what it is? Can you tell whose it is? Does it look different from its neighbours? Detail matters too, but it is the reward for picking the pack up, not the reason.
Dielines, finishes and the cost of a reprint
Packaging artwork is built on a dieline: the flat template showing where the box is cut, folded and glued. Every supplier's dieline is slightly different. Artwork built on a generic template can end up with text running over a fold or a logo split across a glue flap, and a print run of thousands is wasted.
We design on your supplier's actual dieline and keep critical content away from folds and edges. Special finishes such as foil, embossing or spot varnish each need their own separate layer in the file and add cost per unit, so we specify them deliberately and note the impact. Before files go to print, we check colour setup, bleed and line weights against the printer's requirements.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Packaging concepts shown as 3D mockups
- Final artwork on the dieline
- Print-ready files with finish layers such as foil or spot varnish
- Mockup images for your shop and sales materials
What changes
- Artwork built on your supplier's dieline, with folds, glue areas and bleed respected
- A front that identifies the product and brand at shelf distance and as a small online image
- Mandatory information placed at the sizes you confirm
- Print-ready files with correct colour setup and finishes marked
How it runs
Brief
Shelf context, competitors and buyer priorities reviewed.
Concept
Design directions shown as 3D mockups and at thumbnail size.
Artwork
Chosen design built on the dieline with all panels completed.
Pre-press
Files checked for colour, bleed, finishes and printer specification.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Artwork on existing pack€2901 week | New pack design€1,6603 to 4 weeks | Packaging range€3,4905 to 7 weeks |
|---|---|---|---|
| One design direction on your existing dieline | Included | Included | Included |
| All panels completed | Included | Included | Included |
| Two rounds of revisions | Included | Included | Included |
| Print-ready file | Included | Included | Included |
| Three design concepts | Not included | Included | Included |
| Structural advice on pack format with your supplier | Not included | Included | Included |
| 3D mockups and shelf test images | Not included | Included | Included |
| Finish specification | Not included | Included | Included |
| Up to four products in the range | Not included | Not included | Included |
| Variant system for colours, flavours or sizes | Not included | Not included | Included |
| Shipping box or outer case design | Not included | Not included | Included |
| Packaging guidelines for future products | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€1,660
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Do you produce the packaging?
No. We design and prepare files for your packaging supplier, and can liaise with them on dielines and proofs.
We do not have a dieline yet. Can you start?
We can start concepts on a standard format, but final artwork must be built on the supplier's actual dieline, since small differences in dimensions break the design.
Can you make our packaging more sustainable?
We can design for less ink, mono-material formats and recyclable finishes, and avoid laminates where possible. Material choices are confirmed with your supplier.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.