Custom illustration
Original illustrations in one consistent style for your website, packaging, books or campaigns.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 6 weeks
About this service
We create original illustrations drawn for you, in a style that matches your brand and can be repeated across every future piece. Each commission starts with a style test on one image, so you agree on the look before the full set is drawn. You receive full commercial rights and the editable source files.
Agree the style before the whole set
The most expensive way to commission illustration is to brief ten images and discover at the first delivery that the style is wrong. Every image then needs redrawing, and the budget is gone. Style is hard to describe in words, and references only go so far.
So every commission starts with a style test: one finished illustration that settles line weight, colour, level of detail and mood. You react to something real, we adjust, and only then does the rest of the set begin. The test usually becomes one of the final pieces, so nothing is wasted.
Illustration as a system, not a one-off
Brands that use illustration well use it consistently. Every new web page, campaign and social post looks like it belongs to the same family. That only happens if the style is defined clearly enough to repeat, whether by us later, by another illustrator or by your own team assembling existing elements.
In the largest package, we build that system: a library of characters, objects and scenes in the agreed style, a guide covering proportions, colours and do's and don'ts, and templates your team can use to compose simple new images. It turns illustration from an occasional expense into a resource.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Style test illustration
- Final illustrations
- Vector or layered source files
- Exports for web and print
- Licence confirming commercial rights
What changes
- One illustration style agreed on a test piece before the full set is drawn
- Every illustration consistent in line, colour and level of detail
- Full commercial rights to use the work wherever you need
- Source files in vector or layered form, so the work can be adapted later
How it runs
Brief
Subjects, uses and references gathered into a written brief.
Style test
One illustration drawn to settle the look.
Sketch
Rough compositions for the rest of the set, approved before finishing.
Finish
Final illustrations completed and exported in every format needed.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Single illustration€2901 week | Set of five€5002 to 3 weeks | Illustration system€1,0504 to 6 weeks |
|---|---|---|---|
| Style test as part of the piece | Included | Included | Included |
| One finished illustration | Included | Included | Included |
| Two rounds of revisions | Included | Included | Included |
| Source and export files | Included | Included | Included |
| Five illustrations in one style | Not included | Included | Included |
| Sketch approval stage | Not included | Included | Included |
| Spot illustrations or icons in the same style | Not included | Included | Included |
| Character or scene library for reuse | Not included | Not included | Included |
| Illustration style guide | Not included | Not included | Included |
| Templates for your team to assemble new scenes | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Who owns the illustrations?
You receive full commercial rights for any use once paid. We may show the work in our portfolio unless you ask us not to.
Can you match an existing illustrator's style?
We can work in a similar spirit, but we will not copy a living artist's distinctive style. It is unfair to them and creates legal risk for you.
Are these drawn by hand or digitally?
Digitally, in vector or raster depending on the style, which makes revisions and later adaptations far easier.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.