Label design
Product labels designed to stand out on the shelf and print correctly first time.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 4 weeks
About this service
We design labels for bottles, jars, tins, pouches and boxes: the brand front, the information panel and the print file. The work covers how the label reads from two metres away on a shelf, how it fits the container's shape, and the technical details printers need. Mandatory wording comes from you or your compliance adviser.
Designing for two metres and two centimetres
A label works at two very different distances. From two metres away, on a shelf among thirty competitors, it has to say what the product is and whose it is. From twenty centimetres, in the buyer's hand, it has to deliver the detail: ingredients, use, origin, the story. Most label problems come from designing only for the second distance.
We test every concept at shelf distance and as a small image on a shop page, where most online buyers first see it. If the product type and brand are not clear at that size, the design goes back. Detail and personality belong on the label too, but only once the basics are readable.
The technical details that delay print runs
Labels go wrong at the printer more than in the design studio. Artwork sized for a flat label is wrapped round a tapered bottle and the text distorts. A thin white font on a dark background fills in on uncoated paper. A barcode printed too small or in a colour scanners cannot read gets rejected by a retailer.
We ask for your printer's specification before designing: label material, print process, bleed, minimum line weight and colour profile. If the container is curved or tapered, we test the artwork on its real shape. Mandatory wording, such as ingredient lists, allergens or hazard symbols, comes from you or your adviser, and we place it at the minimum sizes you confirm.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Label concepts on your container shape
- Final label design with front and back panels
- Print-ready files matched to your printer's specification
- 3D mockups for your shop and sales sheets
What changes
- A front panel that reads from shelf distance, with the product name clear
- All mandatory information placed at legal minimum sizes you have confirmed
- Print files with correct bleed, dieline and colour profile for your printer
- A system that extends to new flavours or variants without redesign
How it runs
Measure
Container, label area and printer specification confirmed before design.
Concept
Front panel directions shown on your actual container shape.
Detail
Information panel laid out with your confirmed wording.
Prepare
Print files checked against the printer's specification.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | One label€2901 week | Label with variants€5001 to 2 weeks | Label range€1,0502 to 4 weeks |
|---|---|---|---|
| Two front-panel concepts | Included | Included | Included |
| Final design with back panel | Included | Included | Included |
| Two rounds of revisions | Included | Included | Included |
| Print-ready file | Included | Included | Included |
| Up to four variants | Not included | Included | Included |
| Colour-coding system across the range | Not included | Included | Included |
| 3D mockups | Not included | Included | Included |
| Up to three container formats | Not included | Not included | Included |
| Label design guide for future products | Not included | Not included | Included |
| Print proof check before the run | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Do you check our label is legally compliant?
No. We place the wording and sizes you confirm, and flag anything that looks missing. Food, cosmetics and chemicals each have rules that a qualified adviser should check before printing.
Can you work with our printer?
Yes. We ask for their specification before designing, so the files match their process first time.
Do you supply barcodes?
No. Barcodes must be registered to your company through GS1. We place the barcode you supply at the size scanners need.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.