Video subtitles

Accuracy is about names and terms

Automatic captions have improved a great deal and handle everyday speech reasonably well. They struggle with exactly the words that matter most in business video: your company name, product names, people's names, technical terms and acronyms. A caption that spells your brand wrong in the first ten seconds undermines the whole video.

We build a term list from you before starting and check every line against the audio. Speaker changes are marked where it helps, and on-screen text that would clash with captions is noted. The result reads as if a careful person typed it, because one did.

Line breaks and timing make captions readable

A caption can be word-perfect and still hard to read. Lines that run too long force the eye across the screen. Breaks in the middle of a phrase, such as between "the" and its noun, make the reader stumble. Captions that appear late or linger after the speaker has moved on confuse anyone following both.

We keep lines to a comfortable length, break at natural phrase boundaries and time each caption to appear with speech and leave cleanly. For social, burned-in captions are placed away from where each platform puts its buttons and text, so nothing is covered.

• Around 42 characters per line or fewer, two lines at most
• Breaks at natural pauses, never splitting a name or a phrase
• Reading speed checked so no caption flashes past
• Placement adjusted per platform for burned-in captions