Community strategy and setup
A customer community planned, built and launched, with rules and a reason to return.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·2 to 8 weeks
About this service
Most brand communities launch to a burst of welcome posts and are silent by month two. We decide first why members would come back, choose the platform that fits, set up the space, the rules and the onboarding, and plan the first ninety days of activity so the launch has something to sustain it.
The silent month two
Brand communities usually launch well. People join out of curiosity, introduce themselves and post once. Then the founders get busy, nobody posts for a week, and the space quietly dies while the member count still looks respectable.
Communities survive on reasons to return, not on reasons to join. Before choosing a platform we decide what members will get on an ordinary week: a weekly expert Q&A, a place to share work for feedback, early access to products, peers in the same situation. If we cannot name that, the community is not ready to build.
Choosing where it lives
Each platform trades reach for control. Facebook Groups are free and familiar but you do not own the member list, and the feed decides who sees what. Discord suits younger and technical audiences but overwhelms people who are new to it. Circle, Skool and similar tools give you control and payments for a monthly fee.
We match the platform to the purpose and to where your members already spend time. A community for tradespeople on their phones needs something different from one for software developers at their desks.
Rules come before members. Guidelines, moderator roles and the welcome flow are set up in advance, because changing rules after a dispute looks like taking sides.
- Facebook Groups: free, familiar, limited ownership
- Discord: real-time and lively, a learning curve for newcomers
- Slack: natural for professional and B2B audiences
- Circle or Skool: owned, paid, built for courses and memberships
What you get
Everything below is in the price. Nothing here is an upgrade.
- Community strategy document
- Platform recommendation with costs and trade-offs
- Configured space: channels, permissions, welcome flow
- Community guidelines and moderator handbook
- 90-day content and events calendar
What changes
- A written purpose: what members get that they cannot get elsewhere
- The platform chosen on evidence: Facebook Groups, Discord, Slack, Circle or your own forum
- Rules, roles and moderation set before the first member arrives
- A 90-day launch plan with a recurring event or ritual each week
How it runs
Purpose
Why members would come back on a Tuesday, decided before anything is built.
Platform
The right home for that purpose, with costs and limits laid out.
Build
Spaces, roles, rules and the first-day experience configured.
Launch
Founding members invited first, so the room is not empty when others arrive.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Strategy and plan€2902 weeks | Strategy and build€5003 to 4 weeks | Build and launch€1,0506 to 8 weeks |
|---|---|---|---|
| Workshop and strategy document | Included | Included | Included |
| Platform recommendation | Included | Included | Included |
| Community guidelines | Included | Included | Included |
| 90-day calendar | Included | Included | Included |
| Platform set up and configured | Not included | Included | Included |
| Welcome flow and onboarding posts | Not included | Included | Included |
| Moderator handbook | Not included | Included | Included |
| Customer interviews to shape the offer | Not included | Not included | Included |
| Founding-member recruitment and launch campaign | Not included | Not included | Included |
| Four weeks of hands-on moderation and a launch review | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Facebook Group or our own platform?
A Facebook Group is free and where many people already are, but you do not own the members or the data. Paid platforms give you control and cost a monthly fee. We lay out both against your purpose.
How many members do we need to start?
Fewer than you think. Twenty active founding members make a better launch than five hundred silent ones.
Who runs it after launch?
Ideally someone on your team, trained with the handbook. If nobody can, ongoing community management is available.
Related searches
Related work
MonthlyCommunity managementComments, messages and groups answered every working day, in your voice.from €290per month
One-timeCommunity growth and monetisationPaid tiers, sponsorships and member offers for a community people already value.from €290one-time
One-timeSocial media strategyA written plan for which platforms you use, what you post and how you measure it.from €540one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.