Brand Identity
Logo, colours and the guidelines that keep them consistent.
GradaxBilled one-time
Founded 2014·Built and operated in Europe·Four to eight weeks
About this product
Logo, colours, typography and the guidelines that keep them consistent — designed once, properly, so every document, website and sign afterwards looks like it came from the same company.
A logo is not a brand
Most small companies have a logo and nothing around it. Every new document, slide deck or sign is designed from scratch by whoever is available, and after a few years the company looks like five different businesses.
We design the full set — logo, palette, type, and the rules for using them — and hand over files ready for print, web and everyday office use.
- Logo in every format and orientation
- Colour palette with values for screen and print
- Typography for headings and body text
- Guidelines that a non-designer can follow
What you get
Included in the plan. Nothing here is an upgrade.
- Discovery: your market, competitors and positioning
- Logo concepts and refinement
- Colour palette and typography
- Brand guidelines document
- Templates for everyday documents
- All source and export files
How it starts
Discover
Who you are, who you compete with, who you sell to.
Explore
Concepts presented and discussed.
Refine
One direction developed into a full system.
Deliver
Guidelines, templates and every file you need.
Questions
Do we own the designs?
Yes, fully, including the source files.
How many concepts do we see?
A small number of distinct directions, each thought through, rather than a long list of variations.
Is there a fixed-price option?
Yes: the brand kit in the service catalogue has three priced sizes.
Priced work that goes with it
One-timeBrand kitLogo, palette, type and the rules that keep them consistent.from €1,200one-time
One-timeSocial template setEditable templates so every post looks like it came from the same company.from €490one-time
One-timePresentation designA deck built to be presented, from slides you can edit afterwards.from €690one-time
Also under build & custom work
- MVP DevelopmentYour product, scoped and shipped as working software.Scoped
- Custom SoftwarePortals, dashboards and the internal systems nobody sells.Scoped
- Process AutomationWhatever your people are doing by hand, done by software.Scoped
- System IntegrationsMake the tools you already pay for talk to each other.Scoped
- Dedicated TeamOur engineers, working as yours, for as long as you need.Scoped
Get it scoped
The work is not the same size twice, so it is scoped before it is priced. The scoping call costs nothing.