Signage design
Shopfront, wayfinding and vehicle signs designed to be read at distance and built by your sign maker.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·3 days to 4 weeks
About this service
Signs are read in a few seconds from across a street, a car park or a corridor. We design for that: few words, large letters, strong contrast and your logo used at a size that works outdoors. Files are prepared to your sign maker's specification, with dimensions and materials noted.
Distance decides the design
The most common signage mistake is too much information at too small a size. On a screen, a shop sign with the company name, a tagline, three services, a phone number and a website looks complete. On the building, read from a car or across a street, only the name survives, and often not even that.
A useful rule is that each 2.5 cm of letter height gives roughly 10 metres of readable distance in good conditions. We note the distances your signs will actually be read from, then set letter sizes to suit. Usually that means fewer words: the name, what you do in two or three words, and nothing else on the main sign.
Designing with the sign maker in mind
Sign makers often receive artwork they cannot use directly: logos as low-resolution images, colours specified only for screen, designs drawn without real dimensions. They redraw it, charge for the time, and the result drifts from what was approved.
We work to real measurements from the start and show designs on photos of your actual site or vehicle. Production files are supplied as vectors at scale, with colours specified for the material, whether vinyl, paint or illuminated acrylic, and a sheet listing sizes and fixing notes. Lit signs get a night view check, since colours that work in daylight can look very different when backlit.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Sign designs shown on photos of your site or vehicle
- Production artwork at scale
- Specification sheet: dimensions, colours, materials
- Variations for different sign types in the larger packages
What changes
- Letter heights set for the distance the sign will be read from
- Contrast that holds in daylight and under artificial light
- Artwork scaled to real measurements, checked on a photo of the site
- Production files your sign maker can use without redrawing
How it runs
Survey
Photos and measurements reviewed, with viewing distances noted.
Design
Options shown on real photos of the site, at scale.
Specify
Sizes, colours and materials noted for the sign maker.
Prepare
Production artwork built to the sign maker's specification.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | One sign€2903 to 5 working days | Shopfront set€5001 to 2 weeks | Wayfinding or fleet€1,0502 to 4 weeks |
|---|---|---|---|
| Two design options on site photos | Included | Included | Included |
| Final artwork at scale | Included | Included | Included |
| Specification sheet | Included | Included | Included |
| Two rounds of revisions | Included | Included | Included |
| Window graphics and opening hours | Not included | Included | Included |
| Projecting or A-board sign | Not included | Included | Included |
| Night view check for lit signs | Not included | Included | Included |
| Wayfinding system with up to 15 sign types, or livery for up to three vehicle models | Not included | Not included | Included |
| Sign location plan | Not included | Not included | Included |
| Design guide for future signs | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Do you need planning permission advice?
We cannot advise on planning law. Many illuminated or large signs need consent, so check with your local authority or landlord before ordering.
Do you make the signs?
No. We supply the design and production files. Your sign maker manufactures and installs, and we can work with them directly on the files.
Can you design vehicle wraps?
Yes. We need the exact make, model and year so we can work from an accurate vehicle template.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.