Trade booth design
An exhibition stand designed to be read from the aisle, with print files your builder can use.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 6 weeks
About this service
Visitors decide whether to stop at a stand in the few seconds it takes to walk past. We design the layout and graphics so the aisle view says what you do and who it is for, plan where conversations happen, and deliver artwork sized exactly to your stand builder's or the venue's templates.
The aisle view decides everything
Visitors walk past a stand in a few seconds. In that time they need to understand what you do and whether it is relevant to them. Most stands fail this test because they put the company name at the top and a list of services in small text at eye level, where it is blocked by staff and visitors.
We design for the aisle. The top of the stand carries what you do in a few words, readable from well down the aisle. The middle band carries proof or a hook. Detail goes lower, where people who stop can read it. Tables move out of the entrance so the stand invites people in rather than guarding it.
Builder templates and venue deadlines
Every stand system and builder has its own templates: panel sizes, bleed, seams, safe areas and file formats. Artwork that ignores them arrives at the printer and gets rejected or, worse, printed with text across a seam. At an exhibition, there is no time to reprint.
We work from the builder's or venue's actual templates and send files they can use without adjustment. We also track the deadlines that matter: graphics due dates, rigging approvals and venue rules on height and lighting.
Reuse saves money across a season. Where possible we design modular panels and messages that work at different stand sizes, so the next event needs a few new pieces rather than a complete redesign.
- Message readable from the aisle at walking pace
- Open layout that invites visitors in
- Artwork built on the builder's exact templates
- Modular graphics for reuse at other events
What you get
Everything below is in the price. Nothing here is an upgrade.
- Stand layout and visitor flow plan
- 3D visualisation of the stand
- Print-ready artwork for walls, banners and counters
- Supporting pieces: roll-ups, table cloth, handouts
- File pack for your builder or printer
What changes
- What you do readable from the aisle, at walking pace
- A layout that invites people in rather than blocking them with a table
- Artwork matched exactly to the builder's panel and banner templates
- Graphics that can be reused at the next event
How it runs
Brief
Who you want to stop, and what they should understand in a glance.
Plan
Layout, sightlines and where the conversations happen.
Design
Graphics composed for distance, then shown in 3D.
Produce
Artwork exported to the builder's exact templates and checked.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Shell scheme graphics€2901 to 2 weeks | Modular stand€5002 to 3 weeks | Custom stand design€1,0504 to 6 weeks |
|---|---|---|---|
| Back wall and side panel graphics | Included | Included | Included |
| Two roll-up banners | Included | Included | Included |
| Print-ready files | Included | Included | Included |
| Two rounds of revision | Included | Included | Included |
| Layout and visitor flow plan | Not included | Included | Included |
| 3D visualisation | Not included | Included | Included |
| Counter, screens and lighting placement | Not included | Included | Included |
| Custom stand concept for a builder to quote | Not included | Not included | Included |
| Meeting area and storage planning | Not included | Not included | Included |
| Matching handouts and digital screen loops | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Do you build the stand?
No. We design it and prepare the files; your stand builder or printer produces it. We can review their quotes and proofs.
How early should we start?
Six to eight weeks before the event for custom stands, because builders and venues have their own deadlines. Graphics for a shell scheme can be done in two.
Can we reuse the graphics?
Yes, if planned for it. We design with modular panels where possible so they fit different stand sizes.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.