Menu design
Restaurant, café and bar menus laid out so guests decide quickly and your best dishes get noticed.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·3 days to 3 weeks
About this service
A menu is the one piece of marketing every customer reads in full. We design it so guests can find what they want, see the dishes you most want to sell, and read it in dim light. We deliver print-ready files, a version for your website and, where you need one, a QR menu that is easy to update.
Where guests look, and what you put there
Guests do not read a menu in order. They scan it, looking for categories and a few dishes that catch the eye, and often decide within a couple of minutes. Where their eyes land first, and what is placed there, has a real effect on what gets ordered.
We look at your dishes and margins first. Signature dishes and high-margin items get the places guests notice: the top of a section, a box or a small illustration, but sparingly, because highlighting everything highlights nothing. Prices sit after the description rather than in a column down the right, where guests tend to scan for the cheapest option.
Fewer choices, clearer decisions
Long menus slow ordering, increase waste in the kitchen and leave guests unsure they chose well. Many successful restaurants keep each section to a handful of items. We cannot cut your menu for you, but we can show where it is longer than it needs to be and help structure it so it feels easier to choose from.
Practical details matter in the room. Type has to be readable in dim light by guests who left their glasses at home. Paper has to survive spills, or the menu needs to be cheap enough to reprint. Allergen information must be clear and accurate. And if prices change often, a template you can update yourself saves a designer's invoice every time.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Menu layout and design
- Print-ready files
- Mobile-friendly digital version
- Editable template for price and dish changes
What changes
- Dishes grouped the way guests think about ordering
- Your most profitable or signature dishes placed where eyes land first
- Type size and contrast readable in a dim dining room
- A file you can update for price or dish changes without a redesign
How it runs
Read
Dishes, prices and margins reviewed to see what the menu should push.
Structure
Sections and order set to match how guests order.
Design
Layout and typography in your brand, tested at real size.
Deliver
Print, digital and editable versions.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Single menu€2903 to 5 working days | Menu set€5001 to 2 weeks | Full restaurant set€1,0502 to 3 weeks |
|---|---|---|---|
| One menu up to two pages | Included | Included | Included |
| Two rounds of revisions | Included | Included | Included |
| Print-ready file | Included | Included | Included |
| Digital version | Included | Included | Included |
| Editable template | Not included | Included | Included |
| Table tent or specials board design | Not included | Included | Included |
| QR code menu page | Not included | Included | Included |
| Takeaway menu and delivery platform images | Not included | Not included | Included |
| Window menu display | Not included | Not included | Included |
| Seasonal update template | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Do you write menu descriptions?
We can tighten your descriptions for length and clarity. Fully rewritten dish copy is available as an add-on.
Should we show prices with currency signs?
Usually not. Plain numbers without currency signs or trailing zeros draw less attention to price. It is your choice, and both work.
Do you handle allergen labelling?
We lay out the allergen information you supply clearly. Its accuracy and legal completeness remain your responsibility.
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Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.