Product concept development
A physical product idea shaped into a defined concept: who it is for, what it does, how it looks and what it might cost.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·1 to 7 weeks
About this service
Before spending on engineering or tooling, an idea needs to be defined. We work through who the product is for, what problem it solves, what already exists, what it should do and how it might look. The result is a concept pack with sketches, a 3D visual and a rough cost picture, so you can decide whether to proceed and what to ask for next.
Define before you design
Many physical product projects go wrong long before the first prototype. The founder has a clear picture of the product and a vague picture of the buyer. Features accumulate because each one seems useful. Nobody checks what already exists until a competitor turns up in a search after tooling is ordered.
We start by writing down who the product is for, what problem it solves for them, what it must do and, just as important, what it will not do. Then we look at what is already on the market, at what price and with what complaints in its reviews. That short document saves more money than any later stage, because it stops the wrong product being developed well.
A rough cost early beats a precise cost late
Product ideas often die at the first factory quote, when the founder discovers that the unit cost makes the target price impossible. By then, months and thousands of euros have gone into design and engineering.
We put a rough bill of materials and a cost range against the concept early. It is not precise, since precise costs need a final design and real quotes, but it is usually enough to see whether the idea can work at the price you have in mind. If it cannot, we say so and look at what would need to change: materials, features, volume or price.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Product definition document
- Market scan of existing products
- Concept sketches
- 3D concept visual
- Rough cost estimate and next-step plan
What changes
- A written product definition: user, problem, key features and limits
- Existing products on the market reviewed, with your concept's difference stated
- Concept directions sketched, and one developed into a 3D visual
- A rough bill of materials and cost range to test whether the idea works commercially
How it runs
Define
The user, the problem and what the product must and must not do.
Scan
Existing products reviewed for features, price and gaps.
Explore
Concept directions sketched and compared.
Develop
One direction built as a 3D visual, with costs estimated.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Concept sprint€4201 to 2 weeks | Concept pack€1,1103 to 4 weeks | Concept to prototype brief€2,3405 to 7 weeks |
|---|---|---|---|
| Product definition | Included | Included | Included |
| Market scan of five products | Included | Included | Included |
| Three concept sketches | Included | Included | Included |
| Next-step recommendation | Included | Included | Included |
| 3D concept visual with renders | Not included | Included | Included |
| Rough bill of materials and cost range | Not included | Included | Included |
| User feedback from five target users | Not included | Included | Included |
| Developed 3D model with key dimensions | Not included | Not included | Included |
| One appearance prototype printed | Not included | Not included | Included |
| Prototype and engineering brief | Not included | Not included | Included |
| Manufacturing route options | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€1,110
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Will you tell us if the idea is not viable?
Yes. A clear no at this stage is worth far more than a polished concept for a product that cannot make money.
Is our idea kept confidential?
Yes. We sign your non-disclosure agreement before you share details.
Do you help with patents or funding?
No. We refer patent and funding questions to qualified advisers. The concept pack is often what they ask to see.
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One-timeMarket researchYour market sized, your competitors mapped and your customers asked, so decisions rest on evidence.from €290one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.