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European companyFounded in 2014Built and operated in EuropePayments secured by Stripe
System statusSupportFree assessment
Gradax

Market research

Your market sized, your competitors mapped and your customers asked, so decisions rest on evidence.

GradaxEuropean companyOrder outright

Founded 2014Built and operated in Europe1 to 6 weeks

One supplier of recordOne contract and one team, whoever does the work.
Your data stays in the EUNothing is moved outside the union to be processed.
Priced before it startsConfirmed in writing, and nothing charged until you accept.
Colorful floating market scene with docked boats and bustling activity on a riverside.

About this service

We answer specific business questions with evidence: how big is this market, who already serves it, what do they charge, what do customers want that they do not get. We combine desk research from named sources with direct input from your target customers through surveys or interviews. You get findings tied to a decision, not a thick report.

Research tied to a decision

Market research often fails by being general. A report covers market size, trends, competitors and customer attitudes in forty pages, and at the end nobody knows what to do differently. The research was interesting and changed nothing.

We start by writing down the decision the research should inform. Should we launch in Germany? Should we raise prices? Should we build the premium version first? Then we list the questions whose answers would change that decision, and research those. Everything in the final report connects back to the decision, with a recommendation and a confidence level.

Desk research plus real customers

Desk research, drawing on published data, industry reports, competitor websites and public filings, is quick and good for sizing markets and mapping competitors. It is weak on why customers choose, what they would pay and what frustrates them about current options. Those answers come only from asking.

The larger packages combine both. A survey gives you numbers across a meaningful sample, including pricing questions. Interviews give you depth: the reasons, the language customers use, the comparisons they make. Market size is always presented as a range with the method shown, because a single precise figure for a market estimate is rarely as precise as it looks.

  • Top-down sizing from published market data
  • Bottom-up sizing from customer counts and spend
  • Competitor pricing and positioning from public sources
  • Customer views from surveys and interviews

What you get

Everything below is in the price. Nothing here is an upgrade.

  • Research plan
  • Market sizing with sources and method
  • Competitor comparison
  • Survey or interview findings
  • Findings report with recommendations

What changes

  • The decision the research must inform, written down before it starts
  • Market size estimated with the method shown, as a range rather than a single figure
  • Competitors compared on price, offer, positioning and gaps
  • Customer views gathered first-hand from people who match your target buyer

How it runs

  1. Frame

    The decision and the questions that would change it.

  2. Desk research

    Market data, reports and competitor information from named sources.

  3. Ask

    Customers surveyed or interviewed to test assumptions.

  4. Conclude

    Findings tied back to the decision, with confidence levels.

Compare the sizes

The standard price for each size. Extras are priced beside it, not hidden behind a call.

Market research: what each size includes
IncludedDesk research€2901 weekDesk research and survey€5602 to 3 weeksFull study€1,1804 to 6 weeks
Research planIncludedIncludedIncluded
Market size estimateIncludedIncludedIncluded
Five competitors comparedIncludedIncludedIncluded
Short findings reportIncludedIncludedIncluded
Customer survey designed and run, up to 150 responsesNot includedIncludedIncluded
Pricing sensitivity questionsNot includedIncludedIncluded
Findings workshopNot includedIncludedIncluded
Eight in-depth customer interviewsNot includedNot includedIncluded
Customer segments describedNot includedNot includedIncluded
Go or no-go recommendation with reasoningNot includedNot includedIncluded
OrderSelect Select Select

Add what you need

Choose the size

Add what you need

Your total€560

Continue

The standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.

Questions

Where do survey respondents come from?

From your customer lists where suitable, or recruited to match your target profile. Respondent incentives in the larger packages are included.

How reliable is market sizing?

It is always an estimate. We show the method and sources so you can judge it, and give a range rather than a single number.

Can you research markets outside Europe?

Yes, for desk research in English and major languages. Surveys in some markets cost more to recruit.

Related searches

market researchmarket analysiscompetitor analysiscustomer surveymarket sizingbusiness researchindustry researchtarget market research

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Standardised enough to order on its own. The price is confirmed in writing before anything starts.

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