Customer surveys
A survey designed to produce answers you can act on, run, analysed and reported.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·3 days to 6 weeks
About this service
Most surveys ask too many questions, lead the respondent and end in a chart nobody uses. We start from the decisions you need to make, write neutral questions, keep the survey short, run it in a tool such as Typeform or Google Forms, and report what the answers mean for those decisions.
Every question should earn its place
Surveys often grow as each department adds questions. The result is a long survey with low completion rates and data nobody acts on. People abandon surveys that feel endless, and those who finish rush through the last questions.
We start by listing the decisions the survey should inform, then include only questions that change those decisions. Everything else is cut, however interesting. A short survey with high completion beats a long one with tired answers.
Leading questions produce flattering data
'How much did you enjoy our excellent service?' tells you nothing useful. Leading wording, unbalanced scales and questions that combine two topics push respondents towards particular answers. The data looks positive and misleads decisions.
We write neutral questions with balanced scales and one topic each, then test the survey on a few people before launch to catch confusing wording. Open questions are used sparingly, where you genuinely need to hear customers' own words.
Analysis goes beyond averages. We break results down by customer type, group open answers into themes and highlight differences that matter. The report ends with what the findings mean for the decisions you started with.
- Questions tied to decisions
- Neutral wording and balanced scales
- Tested before launch
- Results analysed by segment, with themes from open answers
What you get
Everything below is in the price. Nothing here is an upgrade.
- Survey plan: goals, audience, sample size
- Question set reviewed for bias
- Survey built in your chosen tool
- Invitation emails and reminders
- Analysis report with recommendations
What changes
- Questions tied to specific decisions, with nothing asked out of curiosity
- Neutral wording that does not push respondents towards an answer
- A survey short enough that people finish it
- Results analysed by segment, with open answers grouped into themes
How it runs
Decide
The decisions first, then only the questions that inform them.
Write
Neutral questions, tested on a few people before launch.
Run
Invitations, reminders and response tracking.
Analyse
Results by segment, open answers coded into themes.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Survey design€2903 to 5 working days | Design and analysis€5003 to 4 weeks | Full survey programme€1,0505 to 6 weeks |
|---|---|---|---|
| Survey plan | Included | Included | Included |
| Up to 12 questions | Included | Included | Included |
| Built in your tool | Included | Included | Included |
| Bias review | Included | Included | Included |
| Invitation and reminder emails | Not included | Included | Included |
| Analysis of up to 1,000 responses | Not included | Included | Included |
| Report with charts and themes | Not included | Included | Included |
| Segment analysis by customer type | Not included | Not included | Included |
| Five follow-up interviews | Not included | Not included | Included |
| Presentation of findings | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
How many responses do we need?
It depends on what you want to compare. A hundred can show clear patterns; comparing several segments needs more. We estimate it in the plan.
Can you send it to people who are not our customers?
Reaching non-customers needs a research panel, which is a paid external cost. We can quote it separately.
Is it GDPR compliant?
We build consent and privacy text into the survey and collect only what is needed. Your privacy policy and lawful basis remain your responsibility; check with your adviser if unsure.
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One-timeOnline researchA specific question researched online and answered in a sourced, structured document.from €290one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.