Online research

A vague question gets a vague answer

Most research goes wrong before the first search. 'Find out about the German market' can mean a hundred things, and the result is a long document that does not answer the question you actually had. Time is spent on interesting facts rather than useful ones.

We start by narrowing the question with you. Which decision is it for? What would change your mind? Which countries, period and level of detail? A sharp question like 'Which distributors in Germany stock products like ours, and which take new brands?' produces a far more useful answer.

Sources you can check

Online information varies widely in quality. Company websites can be outdated, directories copy each other's errors and articles repeat claims without sources. A finding without a source is hard to trust and impossible to verify later.

Every fact we deliver is linked to its source and dated. Important facts, such as prices, regulations or company details, are checked against a second source. Where sources disagree or information is missing, we say so rather than guessing.

Findings come in a structure you can use: a spreadsheet you can sort and filter, with a short summary of conclusions at the top.

• Question narrowed before searching
• Every fact sourced and dated
• Key facts checked against a second source
• Gaps and disagreements stated openly