3D product animation
Your product modelled and animated in 3D, showing how it looks, opens and works from any angle.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·2 to 9 weeks
About this service
3D animation shows a product in ways a camera cannot: exploded views that reveal what is inside, materials catching perfect light, mechanisms moving, the product assembling itself. We model from your CAD or reference photos, match materials and finishes, and animate to a storyboard. The model can be reused for stills and future videos.
Showing what a camera cannot
3D animation earns its cost when it shows things filming cannot. The inside of a sealed device. Every component separating and floating apart in an exploded view. A product in a colour that has not been manufactured yet. Liquid flowing through a system that is opaque in real life. A finish lit perfectly, with no reflections of the studio.
It is less suited to showing people using a product in real life. CGI people are expensive to do well and easy to spot when done badly. Many of the best product films combine both: filmed footage of real use, with 3D sequences for the parts a camera cannot reach.
Materials make or break realism
A 3D model with the right shape can still look fake. The usual reason is materials. Brushed aluminium has fine directional scratches. Soft-touch plastic scatters light differently from gloss. Fabric has visible weave and fuzz at the edges. Glass bends what is behind it. Without these details, a render looks like a toy.
We match materials against physical samples wherever possible, and against close-up photos otherwise. Lighting is set to show off form and finish rather than flatten them. The model built for the animation then becomes an asset: once made, it can produce stills in any colour or angle, often more cheaply than a photo shoot of every variant.
What you get
Everything below is in the price. Nothing here is an upgrade.
- Storyboard
- 3D product model with materials
- Animated video
- Still renders from the animation
- Exports in the formats you need
What changes
- A product model accurate to your CAD or reference, checked against the real item
- Materials and finishes that read as real: metal, glass, fabric, plastic
- Animation that explains features, such as exploded views and cutaways
- A reusable model for future renders and videos
How it runs
Board
Shots and features planned in a storyboard.
Model
Product built from CAD or references, materials matched.
Animate
Camera moves, exploded views and mechanisms animated.
Render
Lit, rendered and finished with sound and graphics.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Hero animation€1,2502 to 3 weeks | Feature animation€2,2103 to 5 weeks | Launch film€4,6506 to 9 weeks |
|---|---|---|---|
| Model from your CAD | Included | Included | Included |
| Materials and studio lighting | Included | Included | Included |
| Animation up to 15 seconds | Included | Included | Included |
| Three still renders | Included | Included | Included |
| Storyboard | Not included | Included | Included |
| Exploded view or cutaway | Not included | Included | Included |
| Animation up to 45 seconds | Not included | Included | Included |
| Sound design and text | Not included | Included | Included |
| Model built from photos where no CAD exists | Not included | Not included | Included |
| Product shown in a designed environment | Not included | Not included | Included |
| Working mechanism animation | Not included | Not included | Included |
| Social cut-downs | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€2,210
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
We have no CAD files. Can you still model it?
Yes, from photos and measurements, or from the physical product. It takes longer, which is reflected in the largest package.
Why choose 3D over filming?
3D shows what cameras cannot: inside views, perfect finishes and products that do not exist yet. For showing people using a product, filming is usually better.
Can we use the model for website images?
Yes. Once built, the model renders stills in any angle or colour, often cheaper than a photo shoot for a range of variants.
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One-timeProduct demo videoYour software recorded, narrated and cut so a stranger follows it.from €1,600one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.