Infographic design
Your data or process turned into one clear graphic that people read, share and remember.
GradaxEuropean companyOrder outright
Founded 2014·Built and operated in Europe·3 days to 3 weeks
About this service
An infographic works when it makes one point faster than a paragraph could. We start by finding that point in your data or process, cut everything that does not support it, then design the graphic in your brand. You get it in sizes for web, social and print, with the source file to edit.
One point, made fast
Most infographics fail by trying to say everything. A report has forty findings, so the infographic gets forty icons, twelve numbers and a timeline, and the reader leaves remembering none of it. The format works when a reader grasps the main point in about five seconds and then chooses to read the detail.
So we start by finding that point. What is the one thing a reader should take away? Everything else is either supporting evidence for it or belongs somewhere else. Cutting is the hardest part of the job and the part that makes the result work.
Choosing the chart before the colours
Decorative charts mislead. A pie chart with eight slices is hard to read. A 3D bar exaggerates differences. Pictograms where one icon equals 1,000 people work for rough scale and fail for precise comparison. The right chart depends on what the numbers are being asked to show: change over time, parts of a whole, a ranking or a comparison.
We pick the chart for the job first, then style it in your brand. Every number on the graphic is traced to a source you provided, and the source line appears on the graphic itself, because a well-designed figure without a source looks like marketing.
- Change over time: line or column charts
- Parts of a whole: a single stacked bar, or a pie with three or four slices at most
- Ranking: horizontal bars, sorted
- A process: numbered steps with one idea each
What you get
Everything below is in the price. Nothing here is an upgrade.
- Content outline approved before design
- Finished infographic in your brand
- Exports for web, social and print
- Editable source file
What changes
- One main message the graphic makes clear at a glance
- Numbers shown with the chart type that suits them, not a decorative one
- Every figure traceable to a source you supplied
- Versions sized for your website, social channels and print
How it runs
Find the point
The single message the graphic must land, agreed with you.
Outline
Data and text cut to what supports it, approved before design.
Design
Layout, charts and icons drawn in your brand.
Export
Sized for each place it will appear, plus the source file.
Compare the sizes
The standard price for each size. Extras are priced beside it, not hidden behind a call.
| Included | Single graphic€2903 to 5 working days | Long-form infographic€5001 to 2 weeks | Infographic set€1,0502 to 3 weeks |
|---|---|---|---|
| Content outline | Included | Included | Included |
| One infographic up to a standard social size | Included | Included | Included |
| Two rounds of revisions | Included | Included | Included |
| Web and social exports | Included | Included | Included |
| Up to six data visuals | Not included | Included | Included |
| Custom icons | Not included | Included | Included |
| Print-ready PDF | Not included | Included | Included |
| Five social-sized graphics cut from the main piece | Not included | Not included | Included |
| Animated version for social, up to 15 seconds | Not included | Not included | Included |
| Reusable chart and icon style for future graphics | Not included | Not included | Included |
| Order | Select | Select | Select |
Add what you need
Choose the size
Add what you need
Your total€500
ContinueThe standard price, plus whatever you add. Confirmed in writing before anything starts; nothing is charged until you accept it.
Questions
Can you find the data for us?
We design from data you supply. If you need research done first, we can quote it separately, and every figure will carry its source.
Will it work on a phone?
Long infographics are designed to scroll on a phone. For social, we cut separate square or portrait versions rather than shrinking the full graphic.
Do infographics still earn links?
Good ones built on original data still get picked up. Generic ones built on widely available statistics rarely do.
Related searches
Related work
One-timeCharts and graphsYour data turned into clear, accurate charts for reports, presentations and websites.from €290one-time
One-timePresentation designA deck built to be presented, from slides you can edit afterwards.from €690one-time
One-timeSocial template setEditable templates so every post looks like it came from the same company.from €490one-time
Order it
Standardised enough to order on its own. The price is confirmed in writing before anything starts.