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GRADAX

Google Ads

Reach customers at the moment they search for your services.

Google Ads is the world's largest digital advertising platform, reaching over 90% of internet users through Search, Display, YouTube, Shopping, and Gmail ads. It operates on a pay-per-click (PPC) model where you only pay when someone clicks on your ad. Google Search Ads appear at the top of search results when people search for keywords related to your business.

We manage Google Ads campaigns for clients who need immediate, measurable results. While SEO builds long-term organic traffic, Google Ads delivers qualified leads from day one. Our approach combines keyword research, compelling ad copy, optimized landing pages, and continuous bid management to maximize return on ad spend.

What we use it for

  • Local service business lead generation
  • E-commerce product advertising (Shopping)
  • Brand awareness with Display campaigns
  • Video advertising on YouTube
  • Remarketing to website visitors
  • App promotion and install campaigns

What it gives us

  • Search AdsAppear at the top of Google search results when customers search for your products or services.
  • Smart BiddingAI-powered bid strategies that optimize for conversions, ROAS, or target CPA automatically.
  • Audience TargetingTarget by demographics, interests, behaviors, custom audiences, and lookalike audiences.
  • Conversion TrackingTrack calls, form submissions, purchases, and other valuable actions to measure true ROI.

Questions we get asked

How much should I spend on Google Ads?
Budgets vary by industry and competition. Most local businesses start at $500-2,000/month. E-commerce typically requires $1,000-5,000+/month.
How quickly will I see results?
Google Ads can drive traffic immediately after launch. However, optimization takes 2-4 weeks as we gather data and refine targeting. Most clients see meaningful ROI within the first month.
Google Ads vs SEO, which is better?
Both. Google Ads delivers immediate results; SEO builds long-term organic traffic. We recommend both, Ads for immediate leads while SEO gains momentum.
Can you manage my existing Google Ads account?
Yes. We audit existing accounts, identify optimization opportunities, and manage campaigns going forward. We often find significant wasted spend that can be redirected to better-performing campaigns.

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Visits and performance (Google Analytics), so we can improve the site.
Personalised ads and remarketing (Google Ads, Meta), based on your visits.