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GRADAX

Meta Ads

Advertising across Facebook, Instagram, Messenger, and WhatsApp.

Meta Ads (formerly Facebook Ads) is the second-largest digital advertising platform, reaching over 3 billion monthly active users across Facebook, Instagram, Messenger, and WhatsApp. Meta's advertising platform excels at visual storytelling, audience building, and reaching people based on interests, behaviors, and demographics.

We manage Meta Ads campaigns for clients who need to build brand awareness, reach specific demographics, and drive social commerce. Meta's visual platforms are ideal for showcasing products, telling brand stories, and building community. Our approach leverages Meta's AI optimization while maintaining creative control.

What we use it for

  • Brand awareness and reach campaigns
  • E-commerce product advertising
  • Lead generation with instant forms
  • Remarketing to website visitors
  • Instagram shopping and social commerce
  • Local business promotion

What it gives us

  • Cross-Platform ReachReach 3 billion+ users across Facebook, Instagram, Messenger, and the Meta Audience Network.
  • Advantage+ AIAI-powered campaign optimization that automatically tests creative, audiences, and placements.
  • Lookalike AudiencesFind new customers who resemble your best existing customers based on Meta's demographic data.
  • Instagram ShoppingTag products in posts, stories, and reels for seamless shopping experiences within the app.

Questions we get asked

How much do Meta Ads cost?
Meta Ads work on an auction system. Average CPC ranges from $0.50-3.00 depending on industry and targeting. We recommend starting with $500-1,500/month and scaling based on results.
Are Facebook Ads still effective in 2026?
Yes. Despite iOS privacy changes, Meta's AI has adapted well. Their platforms reach 3 billion users and remain one of the most cost-effective advertising channels, especially for visual products.
Can you create the ad creative?
Yes. We design ad creative (images, carousels, video) as part of our campaign management. Good creative is the biggest driver of ad performance.
How do you track Meta Ads performance?
We use the Meta Pixel, Conversions API, and UTM parameters for comprehensive tracking. We set up custom conversion events and provide regular reports on ROAS, CPA, and engagement metrics.

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Visits and performance (Google Analytics), so we can improve the site.
Personalised ads and remarketing (Google Ads, Meta), based on your visits.