Open-source e-commerce plugin for WordPress with full control.
WooCommerce is the most popular e-commerce solution in the world, powering over 36% of all online stores. Built as a WordPress plugin, it transforms any WordPress site into a fully-featured online store with product management, payments, shipping, and tax calculations.
WooCommerce's open-source nature means complete control over your store's code, data, and hosting. Unlike hosted platforms, you own everything and can customize every aspect of the shopping experience. This flexibility makes it ideal for unique business models and complex product configurations.
The WooCommerce extension marketplace offers hundreds of official extensions for subscriptions, bookings, memberships, product bundles, and multi-vendor marketplaces. Combined with WordPress's plugin ecosystem, WooCommerce can be extended to handle virtually any e-commerce requirement.
We use WooCommerce for clients who need full ownership of their store, complex product configurations, or tight integration with WordPress content. It is the right choice when the flexibility of open-source matters more than the convenience of a hosted platform.
WooCommerce is also our recommendation for clients who already have WordPress websites and want to add e-commerce capabilities without migrating to a different platform.
Here is how businesses use this technology to solve real problems.
WordPress-integrated online stores
Subscription and membership businesses
Booking and appointment-based products
Multi-vendor marketplaces
Complex product configuration (custom options)
B2B e-commerce with custom pricing
The capabilities that make this technology stand out.
Open-source with complete access to your code, data, and hosting. No vendor lock-in.
Seamless integration with WordPress content, themes, and plugins for a unified platform.
Hundreds of extensions for subscriptions, bookings, memberships, shipping, and payment gateways.
Full REST API for headless commerce, mobile apps, and third-party integrations.
GRADAX services that leverage this technology.
Other technologies in our stack that work well together.
Common questions about this technology and how we use it.
Tell us about your project and we'll show you how we can help.