SEO Audit
An SEO audit is a comprehensive analysis of a website's search engine optimization health, identifying technical issues, content gaps, and opportunities to improve organic search rankings and traffic.
An SEO audit examines every aspect of your website that affects search rankings. It's like a health checkup for your online presence, it diagnoses problems, identifies opportunities, and prioritizes fixes based on potential impact. A thorough SEO audit covers several areas.
On-page SEO reviews title tags, meta descriptions, heading structure, content quality, internal linking, and keyword optimization. Off-page SEO analyzes your backlink profile, domain authority, and competitive positioning. Content audit evaluates existing content for quality, relevance, gaps, and optimization opportunities.
In practice
- An audit revealed a manufacturer's website had 2,000 duplicate title tags across product pages, fixing them increased organic traffic by 45% within 2 months
- A law firm's audit found their site speed was 8 seconds on mobile, optimizing images and removing unused plugins reduced it to 2.5 seconds, improving rankings for 80% of their target keywords
- A SaaS company's audit discovered they had no internal links to their highest-value pages, implementing a strategic internal linking plan increased those pages' rankings by an average of 12 positions
- An e-commerce audit identified 500 product pages returning 404 errors from discontinued items, implementing proper redirects recovered 15% of lost organic traffic
Not sure how this applies to you?
A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first. You keep the document either way.