Bounce Rate
Bounce rate is the percentage of visitors who leave your website after viewing only one page, without clicking any links, filling out forms, or taking any other action.
Bounce rate measures the percentage of single-page sessions on your website. A "bounce" occurs when a visitor lands on a page and leaves without any further interaction. They don't click a link, fill out a form, or navigate to another page.
A low engagement rate is essentially the same as a high bounce rate. Bounce rate interpretation depends on context. A 70% bounce rate on a blog post might be perfectly normal if visitors read the article and found what they needed.
In practice
- A dental clinic's landing page had an 82% bounce rate because it took 6 seconds to load on mobile; optimizing page speed to under 2 seconds reduced bounce rate to 55%
- An e-commerce homepage's bounce rate dropped from 65% to 40% after adding a clear value proposition headline and featured product grid above the fold
- A B2B company discovered their PPC landing page had a 90% bounce rate because the ad promised a free quote but the page buried the quote form at the bottom
- A restaurant's website bounce rate improved by 25% after they added their menu, hours, and address to the homepage instead of hiding them in sub-pages
Not sure how this applies to you?
A senior engineer walks your site, your search presence and the way enquiries reach you, then writes down the three things worth fixing first. You keep the document either way.