Gear Up Your Online Presence
Outdoor enthusiasts research gear online, compare reviews, and check local store inventory before buying. If your shop isn't visible online, they'll buy from the big box retailer or Amazon instead.
Services for Outdoor & Sporting Goods
GRADAX handles the technology, you handle the business. Every service links to detailed pricing.
Website Design
Adventure-driven e-commerce websites with product catalogs, gear guides, store locator, and online/in-store pickup.
Local SEO
Rank for "outdoor gear near me," "sporting goods store near me," and activity-specific gear searches.
Content Marketing
Gear reviews, trail guides, activity how-tos, and seasonal buying guides that attract outdoor enthusiasts.
Social Media
Adventure photography, gear demos, staff picks, and community event coverage that builds a tribe.
Digital Advertising
Google Shopping ads, Instagram campaigns, and retargeting to reach enthusiasts researching purchases.
Email Marketing
New gear alerts, seasonal sale announcements, adventure trip reports, and loyalty program updates.
How it works
Three simple steps to growing your business online.
Tell Us About Your Store
We learn about your product mix, target activities (hiking, cycling, skiing, climbing), customer demographics, and competitive landscape.
We Build & Launch
We build your e-commerce presence, launch content and SEO strategies, and create campaigns that reach your outdoor community.
Your Community Grows
Online sales increase, foot traffic grows, and your store becomes the go-to local outdoor authority. We optimize seasonally.
Tell Us About Your Store
We learn about your product mix, target activities (hiking, cycling, skiing, climbing), customer demographics, and competitive landscape.
We Build & Launch
We build your e-commerce presence, launch content and SEO strategies, and create campaigns that reach your outdoor community.
Your Community Grows
Online sales increase, foot traffic grows, and your store becomes the go-to local outdoor authority. We optimize seasonally.
Real results for real businesses
See how businesses like yours have grown with GRADAX services.
Independent Outdoor Retailer in Denver
Denver, CO
The Challenge
A 30-year-old independent outdoor store was losing market share to REI and online-only retailers. No e-commerce, and expert staff knowledge wasn't captured digitally.
What We Did
Built an e-commerce website with buy-online-pickup-in-store (BOPIS), created a gear review blog leveraging staff expertise, and launched local SEO positioning them as Denver's hometown outdoor authority.
Results
- Online revenue grew to 25% of total sales within 6 months
- Blog gear reviews generated 15,000 monthly organic visitors
- BOPIS orders accounted for 40% of online sales, driving foot traffic
Cycling Shop in Bristol
Bristol, UK
The Challenge
A specialty cycling shop with expert mechanics and fitting services was invisible online and losing customers to chain stores.
What We Did
Built a website featuring fitting expertise, service booking, and curated product selection. Created YouTube bike maintenance tutorials and ran local ads targeting cycling commuters.
Results
- Service bookings increased 60% through online scheduling
- YouTube channel reached 8,000 subscribers, driving brand awareness
- Overall revenue grew 35% with a mix of e-commerce and increased foot traffic
What our clients typically see
Real results from real businesses in this industry.
25% of total revenue from e-commerce within 6 months
15,000 monthly organic visitors from gear review content
40% of online orders chose buy-online-pickup-in-store
60% increase in service bookings through online scheduling
35% overall revenue growth from combined digital strategy
Areas we serve
Services available across the US, UK, and Europe. Fully remote — location is never a barrier.
United States
- Denver, CO
- Seattle, WA
- Portland, OR
- Salt Lake City, UT
- Boulder, CO
- Bend, OR
- Bozeman, MT
- Asheville, NC
- San Francisco, CA
- Austin, TX
- Chattanooga, TN
- Reno, NV
- Moab, UT
- Fayetteville, AR
- Flagstaff, AZ
United Kingdom
- Bristol
- London
- Edinburgh
- Manchester
- Fort William
Europe
- Chamonix, France
- Innsbruck, Austria
- Zurich, Switzerland
- Bergen, Norway
- Munich, Germany
Why online marketing matters for outdoor & sporting goods
E-commerce is no longer optional. BOPIS is particularly powerful for outdoor retailers. Local SEO connects your store with nearby enthusiasts at the moment they're searching for gear.
GRADAX partners with independent outdoor retailers, sporting goods stores, and adventure outfitters to build digital strategies that leverage expertise, build community, and compete effectively..
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Common questions about outdoor & sporting goods
Everything you need to know. Can't find an answer? Contact us.
Ready to grow your business online with GRADAX?
Tell GRADAX about your business and we'll put together a plan that fits your needs and budget.