Engineers Search Online Before They Buy
Purchasing managers, plant engineers, and procurement teams research equipment specs, compare suppliers, and request quotes online. If your catalog isn't digital and your specs aren't searchable, you're invisible.
Services for Industrial Equipment
GRADAX handles the technology, you handle the business. Every service links to detailed pricing.
Website Design
Technical B2B websites with searchable product catalogs, specification sheets, comparison tools, and RFQ forms.
On-Page SEO
Optimized product and category pages for equipment types, applications, specifications, and industry searches.
Content Marketing
Technical application guides, maintenance best practices, equipment selection guides, and industry case studies.
Digital Advertising
Google Ads and LinkedIn campaigns targeting engineers, plant managers, and procurement professionals.
Email Marketing
Product launch announcements, inventory updates, technical bulletins, and trade show promotions.
Brand Identity
Professional corporate branding, trade show booth design, product photography, and marketing collateral.
How it works
Three simple steps to growing your business online.
Tell Us About Your Products
We learn about your equipment lines, target industries, technical specifications, distribution model, and sales process.
We Build Your Digital Catalog
We design your website with searchable product catalogs, spec sheets, and RFQ systems. We launch SEO and advertising targeting your buyer personas.
Qualified RFQs Flow In
Engineers and procurement teams find your products, compare specs, and submit RFQs. Your sales pipeline strengthens. We optimize monthly.
Tell Us About Your Products
We learn about your equipment lines, target industries, technical specifications, distribution model, and sales process.
We Build Your Digital Catalog
We design your website with searchable product catalogs, spec sheets, and RFQ systems. We launch SEO and advertising targeting your buyer personas.
Qualified RFQs Flow In
Engineers and procurement teams find your products, compare specs, and submit RFQs. Your sales pipeline strengthens. We optimize monthly.
Real results for real businesses
See how businesses like yours have grown with GRADAX services.
Industrial Pump Distributor in Houston
Houston, TX
The Challenge
A pump distributor representing 8 manufacturers had product info scattered across PDF catalogs and no online presence. Engineers couldn't find their products.
What We Did
Built a searchable online product catalog with filterable specifications, application guides, and RFQ forms. Launched Google Ads targeting specific pump type searches.
Results
- Online RFQs grew from 0 to 45/month within 6 months
- Website became the primary sales tool for the 12-person sales team
- Average deal size increased 18% as customers found higher-spec products
Conveyor Systems Manufacturer in Frankfurt
Frankfurt, Germany
The Challenge
A conveyor systems manufacturer competing against global brands had limited international visibility and relied on slow trade show leads.
What We Did
Built a multilingual website (English, German, French) with detailed product pages, engineering resources, and installation case studies. Launched LinkedIn campaigns targeting logistics engineers.
Results
- International inquiries increased 300% in the first year
- Won 2 automotive manufacturer contracts worth €1.8M total
- Trade show lead conversion improved 40% with pre-show digital nurturing
What our clients typically see
Real results from real businesses in this industry.
45+ qualified RFQs per month from searchable product catalog
18% increase in average deal size through better product discovery
300% growth in international inquiries via multilingual SEO
€1.8M in new contracts from digital marketing campaigns
40% improvement in trade show lead conversion
Areas we serve
Services available across the US, UK, and Europe. Fully remote — location is never a barrier.
United States
- Houston, TX
- Chicago, IL
- Detroit, MI
- Milwaukee, WI
- Cleveland, OH
- Pittsburgh, PA
- Cincinnati, OH
- Dallas, TX
- Los Angeles, CA
- Charlotte, NC
- Atlanta, GA
- Minneapolis, MN
- Indianapolis, IN
- St. Louis, MO
- Phoenix, AZ
United Kingdom
- London
- Birmingham
- Manchester
- Sheffield
- Leeds
Europe
- Frankfurt, Germany
- Milan, Italy
- Stuttgart, Germany
- Eindhoven, Netherlands
- Gothenburg, Sweden
Why online marketing matters for industrial equipment
Technical content marketing is particularly effective — application guides and case studies generate organic traffic from engineers actively researching solutions. GRADAX partners with industrial equipment manufacturers, distributors, and rental companies to build digital marketing programs that put products in front of engineers and procurement teams when buying decisions are being made..
Related industries
GRADAX also provides digital services for businesses in these industries.
Construction & Trades
Websites, local SEO, and digital marketing for general contractors, builders, roofers, painters, and remodelers.
Home Services
Websites, local SEO, and Google Ads for plumbers, HVAC techs, electricians, cleaners, landscapers, and pest control.
Plumbing
Websites, local SEO, and Google Ads built specifically for plumbing companies — from emergency callouts to bathroom renovations.
Electricians
Websites, local SEO, and Google Ads built for electrical contractors — from residential rewiring to commercial installations.
HVAC
Websites, local SEO, and Google Ads built for HVAC companies — from emergency AC repair to furnace installations.
Warehousing & Distribution
B2B websites, lead generation, RFQ systems, and digital marketing for warehousing, distribution centers, and logistics companies.
Common questions about industrial equipment
Everything you need to know. Can't find an answer? Contact us.
Ready to grow your business online with GRADAX?
Tell GRADAX about your business and we'll put together a plan that fits your needs and budget.