Farmers Research Online Before They Buy
Today's farmers compare equipment specs, read reviews, and request quotes online before visiting the dealership. If your inventory isn't digital, you're losing sales to the dealer with better online presence.
Services for Agriculture & Equipment
GRADAX handles the technology, you handle the business. Every service links to detailed pricing.
Website Design
Professional websites with searchable equipment inventory, specification filters, financing calculators, and quote request forms.
Local SEO
Rank for "tractor dealer near me," "farm equipment," and agricultural equipment searches in your territory.
Digital Advertising
Google Ads and social campaigns targeting farmers, ranchers, and agricultural businesses searching for equipment.
Content Marketing
Equipment comparison guides, precision ag articles, seasonal maintenance tips, and agronomic insights.
Social Media
Farm life content, equipment demos, harvest season coverage, and customer stories that resonate with agricultural audiences.
Email Marketing
New inventory alerts, seasonal promotions, parts specials, field day invitations, and precision ag updates.
How it works
Three simple steps to growing your business online.
Tell Us About Your Dealership
We learn about your equipment lines, territory, customer base, service department, and growth goals.
We Build & Launch
We build your website with live inventory, launch local SEO and advertising, and create content that connects with farmers.
More Leads, More Sales
Equipment inquiries increase, service appointments grow, and your territory share expands. We optimize seasonally.
Tell Us About Your Dealership
We learn about your equipment lines, territory, customer base, service department, and growth goals.
We Build & Launch
We build your website with live inventory, launch local SEO and advertising, and create content that connects with farmers.
More Leads, More Sales
Equipment inquiries increase, service appointments grow, and your territory share expands. We optimize seasonally.
Real results for real businesses
See how businesses like yours have grown with GRADAX services.
Equipment Dealer in Iowa
Des Moines, IA
The Challenge
A multi-line farm equipment dealer with 3 locations had a basic website with no live inventory. Farmers drove to competitors who showed available equipment online.
What We Did
Built a modern website with live inventory integration synced from their DMS, spec comparison tools, and financing pre-approval forms. Launched Google Ads across their 5-county territory.
Results
- Online equipment inquiries grew from 5 to 40/month in 4 months
- Used equipment turn rate improved 35% with online visibility
- New customers from outside traditional territory increased 25%
Precision Ag Technology Company in Cambridge
Cambridge, UK
The Challenge
A precision agriculture startup offering drone surveying and soil mapping struggled to explain its value proposition to traditional farmers skeptical of ag tech.
What We Did
Built an educational website with ROI calculators, case studies showing yield improvements, and a free farm assessment offer. Created video content demonstrating drone surveys in action.
Results
- Farm assessment requests grew from 3 to 25/month in 5 months
- Conversion from assessment to paid contract reached 35%
- YouTube channel generated 15,000 views and 200+ inbound inquiries
What our clients typically see
Real results from real businesses in this industry.
40+ equipment inquiries per month from website and digital ads
35% improvement in used equipment turn rate with online inventory
25% increase in customer reach beyond traditional territory
35% conversion rate from free farm assessments to paid contracts
15,000+ YouTube views generating 200+ inbound inquiries
Areas we serve
Services available across the US, UK, and Europe. Fully remote — location is never a barrier.
United States
- Des Moines, IA
- Omaha, NE
- Kansas City, MO
- Wichita, KS
- Fargo, ND
- Sioux Falls, SD
- Springfield, IL
- Indianapolis, IN
- Columbus, OH
- Fresno, CA
- Bakersfield, CA
- Lubbock, TX
- Amarillo, TX
- Boise, ID
- Sacramento, CA
United Kingdom
- Cambridge
- York
- Lincoln
- Norwich
- Exeter
Europe
- Munich, Germany
- Amsterdam, Netherlands
- Paris, France
- Copenhagen, Denmark
- Warsaw, Poland
Why online marketing matters for agriculture & equipment
Precision agriculture technology represents a massive growth opportunity. Social media and video marketing are particularly effective in agriculture because farming is visual, seasonal, and community-oriented. GRADAX partners with agricultural equipment dealers, farm supply companies, and precision ag technology providers to build digital marketing programs that connect with modern farmers and drive equipment sales..
Related industries
GRADAX also provides digital services for businesses in these industries.
Construction & Trades
Websites, local SEO, and digital marketing for general contractors, builders, roofers, painters, and remodelers.
Home Services
Websites, local SEO, and Google Ads for plumbers, HVAC techs, electricians, cleaners, landscapers, and pest control.
Plumbing
Websites, local SEO, and Google Ads built specifically for plumbing companies — from emergency callouts to bathroom renovations.
Electricians
Websites, local SEO, and Google Ads built for electrical contractors — from residential rewiring to commercial installations.
HVAC
Websites, local SEO, and Google Ads built for HVAC companies — from emergency AC repair to furnace installations.
Warehousing & Distribution
B2B websites, lead generation, RFQ systems, and digital marketing for warehousing, distribution centers, and logistics companies.
Common questions about agriculture & equipment
Everything you need to know. Can't find an answer? Contact us.
Ready to grow your business online with GRADAX?
Tell GRADAX about your business and we'll put together a plan that fits your needs and budget.