Smart Products Need Smart Marketing
Consumers buy smart home products online after watching demos, reading reviews, and comparing features. Your website must make complex technology feel simple, safe, and essential. GRADAX builds product sites that sell.
Services for IoT & Smart Home
GRADAX handles the technology, you handle the business. Every service links to detailed pricing.
Website Design
Product showcase websites with interactive feature demos, comparison tools, and seamless e-commerce integration.
Web Applications
SaaS dashboards for device management, usage analytics, firmware update portals, and API documentation.
Digital Advertising
Google Shopping, social ads, and retargeting campaigns driving product sales and app downloads.
Content Marketing
Setup guides, smart home integration tutorials, and product comparison articles that rank for buyer searches.
On-Page SEO
Optimized product pages, category pages, and integration pages for every ecosystem you support.
Social Media
Product demos, customer stories, smart home inspiration, and launch campaigns on Instagram and YouTube.
Brand Identity
Clean, modern product branding that communicates innovation, reliability, and ease of use.
Email Hosting
Professional email for your support, sales, and developer relations teams.
How it works
Three simple steps to growing your business online.
Demo Your Product to Us
We experience your device, learn its features, and understand who buys it and why.
We Build Your Product Story
Website, product pages, and marketing campaigns that make your tech feel approachable and essential.
Your Sales Grow
More website visitors, more add-to-carts, more app downloads. We test and optimize every month.
Demo Your Product to Us
We experience your device, learn its features, and understand who buys it and why.
We Build Your Product Story
Website, product pages, and marketing campaigns that make your tech feel approachable and essential.
Your Sales Grow
More website visitors, more add-to-carts, more app downloads. We test and optimize every month.
Real results for real businesses
See how businesses like yours have grown with GRADAX services.
Smart Thermostat Startup
Denver, CO
The Challenge
A smart thermostat with superior energy savings but no brand recognition. Competing against Nest and Ecobee with a basic Shopify page.
What We Did
Built a product-focused website with interactive energy savings calculator, integration guides for Alexa/HomeKit/Google, and video testimonials. Launched Google Shopping and YouTube ads.
Results
- Direct website sales increased 380%
- App downloads grew to 25,000/month
- Cost per acquisition dropped 45% with optimized ad creative
Commercial IoT Platform
Stockholm, Sweden
The Challenge
B2B IoT platform for warehouse monitoring with powerful sensors but a website that failed to communicate ROI to facility managers.
What We Did
Created industry-specific landing pages with ROI calculators, real deployment case studies, and a live demo environment. Targeted LinkedIn ads at logistics and warehouse operations managers.
Results
- Enterprise demo requests increased 260%
- Average contract value grew from €18K to €45K ARR
- Sales cycle shortened by 40% with self-service demo
What our clients typically see
Real results from real businesses in this industry.
380% increase in direct-to-consumer sales
45% lower customer acquisition cost
260% more enterprise demo requests
40% shorter sales cycle with interactive demos
25K monthly app downloads from organic and paid channels
Areas we serve
Services available across the US, UK, and Europe. Fully remote — location is never a barrier.
United States
- San Francisco, CA
- Seattle, WA
- Austin, TX
- Denver, CO
- New York, NY
- Boston, MA
- Los Angeles, CA
- Chicago, IL
- Dallas, TX
- Portland, OR
- Raleigh, NC
- Atlanta, GA
- San Jose, CA
- Phoenix, AZ
- Minneapolis, MN
United Kingdom
- London
- Cambridge
- Manchester
- Bristol
- Edinburgh
Europe
- Stockholm, Sweden
- Berlin, Germany
- Amsterdam, Netherlands
- Helsinki, Finland
- Munich, Germany
Why online marketing matters for iot & smart home
Product pages for IoT devices must go beyond traditional e-commerce. Interactive feature demos, energy savings calculators, compatibility checkers for smart home ecosystems, and video testimonials from real users build confidence in products that consumers cannot physically touch before buying. Integration documentation showing compatibility with Alexa, HomeKit, Google Home, and other platforms removes a major purchase objection.
For B2B IoT platforms, the buying process is longer and involves multiple stakeholders. Enterprise websites need ROI calculators, deployment case studies with measurable outcomes, and self-service demo environments that let technical evaluators test the platform without waiting for a sales call. Industry-specific landing pages targeting manufacturing, logistics, agriculture, or healthcare show prospects exactly how IoT applies to their operational challenges.
GRADAX builds product websites and SaaS dashboards for IoT and smart home companies, combining compelling product storytelling with the technical depth and e-commerce infrastructure needed to drive both consumer sales and enterprise contracts..
Related industries
GRADAX also provides digital services for businesses in these industries.
SaaS & Tech Startups
MVP development, cloud infrastructure, dedicated dev teams, and growth marketing for SaaS founders and tech startups.
Manufacturing & Logistics
Web applications, cloud servers, professional websites, and security for manufacturers, distributors, and warehouses.
Managed IT Services
SaaS dashboards, client portals, and digital marketing for managed service providers and IT support companies.
App Development Agencies
Portfolio websites, SaaS landing pages, and lead generation for mobile and web app development studios.
Web Hosting & Domains
Conversion-optimized websites, affiliate funnels, and digital marketing for web hosting and domain registrar companies.
AI & Machine Learning
Product websites, API documentation portals, and go-to-market marketing for AI/ML startups and platforms.
Common questions about iot & smart home
Everything you need to know. Can't find an answer? Contact us.
Ready to grow your business online with GRADAX?
Tell GRADAX about your business and we'll put together a plan that fits your needs and budget.