Hva er PPC (Pay-Per-Click)?
Rask definisjon
PPC (Pay-Per-Click) er en digital annonseringsmodell der annonsører betaler et gebyr hver gang noen klikker på annonsen deres, mye brukt i Google Ads.
Pay-Per-Click (PPC) is a digital advertising model where you only pay when someone actually clicks on your ad. Unlike traditional advertising where you pay for impressions (views), PPC ensures you're paying for measurable actions that bring people to your website.
Google Ads is the most well-known PPC platform, allowing businesses to bid on keywords so their ads appear at the top of search results. When someone searches for "best accounting software," the sponsored results at the top are PPC ads. Advertisers bid on that keyword, and Google charges them only when a user clicks.
PPC works on an auction system. For each search, Google considers the bid amount, the ad's Quality Score (relevance and landing page quality), and the expected impact of ad extensions. The highest Ad Rank wins the top position, but it's not always the highest bidder. A more relevant ad with a lower bid can beat a less relevant ad with a higher bid.
Beyond search ads, PPC is also used for display ads (banner ads on websites), shopping ads (product listings with images and prices), video ads (YouTube), and social media ads (Facebook, Instagram, LinkedIn). Each format serves different marketing objectives, from brand awareness to direct response.
Hvorfor det betyr noe
PPC provides instant visibility at the top of search results, which organic SEO can take months to achieve. It's particularly valuable for new businesses, time-sensitive promotions, and competitive keywords where organic ranking is difficult.
PPC also provides highly measurable results. You can track exactly how much you spent, how many clicks you received, how many converted, and your exact return on investment. This data-driven approach allows continuous optimization to improve performance.
Eksempler fra virkeligheten
A local plumber spends $500/month on Google Ads targeting "emergency plumber [city]" and generates an average of 25 calls per month, with each job worth $200-$500
An e-commerce store's Google Shopping campaigns generate a 6:1 return on ad spend, meaning they earn $6 in revenue for every $1 spent on ads
A SaaS company bids on competitor brand names, capturing users who are actively looking for alternatives and converting them at 8% (vs. 2% for generic keywords)
A dental practice runs PPC ads for "teeth whitening near me" only during business hours when staff can answer the phone, maximizing the value of each click
Relaterte termer
CPC (Cost Per Click)
CPC (Cost Per Click) er beløpet en annonsør betaler hver gang en bruker klikker på annonsen, en nøkkelmåling i PPC-kampanjer.
CPM (Cost Per Mille)
CPM (Cost Per Mille) er en annonseringsprismodell der annonsører betaler per 1000 visninger av annonsen sin, ofte brukt i kampanjer for merkevarebevissthet.
Retargeting
Retargeting er en digital annonseringstaktikk som viser annonser til brukere som tidligere har besøkt nettstedet ditt eller samhandlet med innholdet ditt.
Conversion Rate
Konverteringsrate er prosentandelen av besøkende på et nettsted som fullfører en ønsket handling, som å foreta et kjøp, fylle ut et skjema eller registrere seg.
Trenger du hjelp med ppc (pay-per-click)?
Teamet vårt kan hjelpe deg med å omsette dette i praksis. Få en gratis konsultasjon for å diskutere prosjektet ditt.