Ana Stanescu
Marketing Team
Ana writes about web design, user experience, and brand identity for the GRADAX blog. With a background in product design and front-end development, she bridges the gap between design thinking and business outcomes.
Articles by Ana (20)
Redesigning E-Commerce Checkout: From 68% to 94% Completion Rate
How we helped an e-commerce brand cut cart abandonment by simplifying checkout, adding guest checkout, and optimizing for mobile devices.
Building a Design System When You're a Team of Three
You don't need a 50-person design team to build a design system. Here's our pragmatic approach to creating reusable components, tokens, and documentation.
How an HVAC Contractor Tripled Leads with a Website Redesign
A case study on redesigning a heating and cooling company's website. New booking flow, service area pages, and review integration drove 3x more inbound leads.
10 Signs Your Business Website Needs a Redesign
Your website might be costing you customers without you realizing it. Here are the ten telltale signs it's time for a professional redesign.
The Complete Guide to Launching an Online Store in 2026
Everything you need to know about starting an e-commerce business — from choosing a platform and payments to launch-day marketing.
Brand Identity Checklist: 15 Must-Haves Before Going Online
Before you build a website, you need a brand. This checklist covers the 15 essential brand identity elements for a cohesive online presence.
Website Accessibility (ADA/WCAG): A Business Guide
Web accessibility is good business. A plain-English guide to ADA compliance, WCAG 2.2 standards, and making your website usable for everyone.
The ROI of Professional Web Design: What the Data Actually Shows
Professional web design isn't an expense — it's an investment. Here's what the conversion data, SEO rankings, and revenue metrics actually show.
Restaurant Website Must-Haves: What Every Owner Needs
Your restaurant website should make it easy to see the menu, book a table, and order food. Here are the features that actually drive revenue.
Healthcare Website Compliance: HIPAA, ADA, and SEO
Healthcare websites must balance compliance with usability. Here's how to build a site that meets HIPAA and ADA requirements while ranking in search.
Real Estate Website Features That Generate Leads
The best real estate websites do more than list properties. They capture leads, build trust, and convert visitors into clients.
E-Commerce for Retail: How Brick-and-Mortar Stores Sell Online
Taking your retail store online doesn't mean abandoning your physical location. Here's how to build an omnichannel retail strategy.
Fitness and Wellness Digital Playbook
Gyms, studios, and wellness brands need a digital strategy. Here's the complete playbook for websites, apps, and online marketing.
Automotive Service Websites: Features That Book More Appointments
Auto repair shops and service centers need websites that make booking easy. Here are the features that drive more appointments.
Wedding and Event Planning Websites: A Complete Guide
Your event planning website is your portfolio, your booking engine, and your first impression. Here's how to make it work harder.
Nonprofit Digital Strategy: Website, Donations, and Engagement
Nonprofits need digital strategies that drive donations, volunteers, and awareness. Here's a practical guide to nonprofit digital marketing.
Education and Training Websites: Course Listings to Enrollment
Education providers need websites that showcase courses and convert visitors into enrolled students. Here's how to build one that works.
Travel and Tourism Website Guide: Bookings, SEO, and Content
Travel websites need to inspire and convert. Here's how to build a tourism site with booking integration, SEO, and content that sells destinations.
Photography Portfolio Websites That Get Clients
A great photography portfolio website does more than display images. It tells your story, showcases your style, and generates client inquiries.
Veterinary Practice Websites: Features Pet Owners Expect
Pet owners choose vets based on online presence. Here are the website features that build trust and drive appointment bookings for vet clinics.