Qué es Core Web Vitals?
Definición Rápida
Las Core Web Vitals son tres métricas específicas definidas por Google que miden la experiencia real de los usuarios en sitios web: rendimiento de carga (LCP), interactividad (INP) y estabilidad visual (CLS).
Core Web Vitals are Google's official metrics for measuring user experience on the web. They consist of three specific measurements: Largest Contentful Paint (LCP), which measures loading speed; Interaction to Next Paint (INP), which measures responsiveness; and Cumulative Layout Shift (CLS), which measures visual stability.
Google uses Core Web Vitals as a ranking factor in search results. Sites that meet the recommended thresholds get a boost in rankings, while sites with poor scores may be penalized, especially in mobile search results.
Each metric has specific thresholds. LCP should occur within 2.5 seconds of the page starting to load. INP should be under 200 milliseconds. CLS should be under 0.1. These thresholds are based on the 75th percentile of page loads, meaning 75% of your visitors should have an experience at or better than these numbers.
You can measure Core Web Vitals using Google's PageSpeed Insights, Google Search Console (which shows field data from real users), the Chrome DevTools Lighthouse panel, and the web-vitals JavaScript library. Field data (from real users) is more important than lab data (from testing tools) because it reflects actual user conditions.
Por Qué es Importante
Core Web Vitals directly affect your Google search rankings. Since they became a ranking factor, sites with good scores have an edge over competitors with poor scores, especially in competitive niches where other ranking signals are similar.
More importantly, these metrics measure real user experience. A site with poor Core Web Vitals means users are experiencing slow loads, unresponsive interactions, or content jumping around the page. These frustrations lead to higher bounce rates, lower engagement, and fewer conversions.
Ejemplos Reales
An e-commerce site improved their LCP from 4.5s to 1.8s by optimizing hero images and implementing lazy loading, resulting in a 12% increase in conversion rates
A news website fixed their CLS score (from 0.35 to 0.05) by adding width and height attributes to all images and reserving space for ads, reducing reader frustration with jumping content
A SaaS marketing site improved all three Core Web Vitals to "good" status and saw a 15% increase in organic search traffic within three months
A travel website with poor INP scores (500ms) optimized their JavaScript execution, bringing INP to 150ms and making the booking interface feel instant
Términos Relacionados
LCP (Largest Contentful Paint)
LCP mide el tiempo necesario para que el elemento de contenido visible más grande de una página — como una imagen hero o un título — se renderice completamente.
CLS (Cumulative Layout Shift)
CLS mide la cantidad total de cambios de diseño inesperados que ocurren durante el ciclo de vida de una página, cuantificando cuánto se desplaza el contenido visible.
TTFB (Time to First Byte)
El TTFB mide el tiempo desde que un navegador solicita una página hasta que recibe el primer byte de datos del servidor, sirviendo como indicador del tiempo de respuesta del servidor.
Technical SEO
El SEO técnico es el proceso de optimizar la infraestructura de tu sitio web para que los motores de búsqueda puedan rastrear, indexar y renderizar tus páginas de forma eficiente.
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